Social media hook:
What nobody tells you about

Creates information gaps that can only be satisfied by engaging with your content.

Curiosity

What nobody tells you creates exclusivity

"What nobody tells you about [topic]" works because it promises hidden information. People think: "Nobody tells me this. I want to know what it is." It's exclusivity wrapped in revelation.

Plus, nobody tells creates value. When you say "What nobody tells you about social media (but everyone should know)," you're positioning information as secret. People want to know what others don't tell. They click because what nobody tells you feels valuable—even when the information is public.

What nobody tells you is just information with better exclusivity

It works because it hits three triggers: exclusivity, revelation, and value. The nobody tells creates exclusivity. The you creates revelation. The about creates value. People see "What nobody tells you about social media (but everyone should know)" and think: "I want to know what nobody tells. It's exclusive." They click because what nobody tells you feels valuable—even when the information is actually well-known. It's not about being clever—it's about making information feel exclusive.

Real-World Examples

What nobody tells you about social media (but everyone should know)

The what nobody tells you that creates exclusivity and the revelation that matters

What nobody tells you about [topic] (but everyone should know)

The exclusivity that builds value and the what nobody tells you that delivers

What nobody tells you about content creation (but everyone should know)

The what nobody tells you that creates exclusivity and the revelation that works

What nobody tells you about growth (but everyone should know)

The exclusivity that builds value and the what nobody tells you that matters

What nobody tells you about engagement (but everyone should know)

The what nobody tells you that creates exclusivity and the revelation that delivers

What nobody tells you about strategy (but everyone should know)

The exclusivity that builds value and the what nobody tells you that works

Need more? Generate hooks based on your brief. We've done the work, you just use them.

Start Hooks Session

About Curiosity

Curiosity hooks work because people want to fill information gaps. When you reveal what nobody tells you, you create exclusivity. Not because they're smart—because they're human and want insider information. These hooks don't need to be clever. They just need to promise secrets. The "what nobody tells you about" hook does exactly that—it makes information feel exclusive.