Social media hook:
Which of these
Poses thought-provoking questions that resonate with your audience's challenges.
Which of these creates choice
"Which of these [number] [options] matches yours" works because it invites self-identification. People think: "They want me to choose which matches me. I want to see the options." It's choice wrapped in identification.
Plus, matches creates engagement. When you ask "Which of these 5 social media personalities matches yours?" you're making people think about themselves. People want to see which matches them. They click because which of these feels engaging—even when the options are generic.
Which of these is just question with better choice
It works because it hits three triggers: choice, identification, and engagement. The which creates choice. The of these creates identification. The matches creates engagement. People see "Which of these 5 social media personalities matches yours?" and think: "I want to see which matches me. I want to choose." They click because which of these feels engaging—even when the options are standard. It's not about being clever—it's about making questions feel like choices.
Real-World Examples
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Question hooks work because people want to answer questions. When you ask "which of these," you create choice. Not because they're smart—because they're human and want to identify themselves. These hooks don't need to be clever. They just need to offer choices. The "which of these [number] [options] matches yours" hook does exactly that—it makes questions feel like choices.