Social media hook:
Why smart people...
Triggers fear of missing out by emphasizing limited availability or time sensitivity.
Why smart people are rushing creates FOMO
"Why smart [people] are rushing to try [trend]" works because it creates social pressure. People think: "Smart people are rushing. I don't want to be left behind." It's FOMO wrapped in intelligence.
Plus, rushing creates urgency. When you say "Why smart creators are rushing to try this approach right now," you're creating time pressure. People don't want to miss what smart people are doing. They click because why smart people are rushing feels urgent—even when the rush is artificial.
Why smart people are rushing is just trend with better FOMO
It works because it hits three triggers: FOMO, intelligence, and urgency. The smart creates intelligence. The rushing creates FOMO. The right now creates urgency. People see "Why smart creators are rushing to try this approach right now" and think: "If smart people are rushing, I don't want to miss it." They click because why smart people are rushing feels urgent—even when the rush is just marketing. It's not about being clever—it's about making trends feel urgent.
Real-World Examples
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Start Hooks SessionAbout Scarcity & FOMO
Scarcity & FOMO hooks work because people hate missing out. When you explain why smart people are rushing, you create FOMO. Not because they're smart—because they're human and don't want to be left behind. These hooks don't need to be clever. They just need to create FOMO. The "why smart [people] are rushing" hook does exactly that—it makes trends feel urgent.