Social media hook:
Why [Topic] Matters…
Establishes importance and relevance to create engagement.
Why [topic] matters creates importance
"Why [topic] matters" works because it establishes relevance. People think: "They're explaining why it matters. I want to understand the importance." It's importance wrapped in explanation.
Plus, matters creates engagement. When you say "Why morning routines matter," you're positioning information as important. People want to understand why things matter. They click because why [topic] matters feels valuable—even when the importance is standard.
Why [topic] matters is just explanation with better importance
It works because it hits three triggers: importance, explanation, and engagement. The why creates explanation. The matters creates importance. The topic creates engagement. People see "Why morning routines matter" and think: "I want to understand why. I want that importance." They click because why [topic] matters feels valuable—even when the importance is just marketing. It's not about being clever—it's about making explanations feel important.
Real-World Examples
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Start Hooks SessionAbout Problem-Solution Hooks
Problem-Solution Hooks work because people want solutions. When you explain why something matters, you create importance. Not because they're smart—because they're human and want to understand relevance. These hooks don't need to be clever. They just need to establish importance. The "why [topic] matters" hook does exactly that—it makes explanations feel important.