Social media hook:
[X]% of [target audience] don't know this
Uses compelling numbers and research to establish credibility.
Percentage don't know creates exclusivity
"[X]% of [audience] don't know this crucial fact" works because it creates exclusivity. People think: "Most people don't know this. I want to be in the know." It's exclusivity wrapped in percentage.
Plus, don't know creates value. When you say "90% of creators don't know this crucial fact about social media," you're positioning information as rare. People want to know what others don't. They click because percentage don't know feels valuable—even when the fact is standard.
Percentage don't know is just information with better exclusivity
It works because it hits three triggers: exclusivity, percentage, and value. The percentage creates exclusivity. The don't know creates value. The crucial fact creates importance. People see "90% of creators don't know this crucial fact about social media" and think: "I want to know what 90% don't. I want to be in the know." They click because percentage don't know feels valuable—even when the fact is actually well-known. It's not about being clever—it's about making information feel exclusive.
Real-World Examples
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Start Hooks SessionAbout Data & Statistics
Data & Statistics hooks work because numbers feel objective. When you say "[X]% don't know," you create exclusivity. Not because they're smart—because they're human and want rare knowledge. These hooks don't need to be clever. They just need to promise rarity. The "[X]% of [audience] don't know" hook does exactly that—it makes information feel exclusive.