Social media hook:
[Year]'s biggest [industry] trends
Connects your content to current events, seasons, or trending topics.
Year's biggest trends create relevance
"[Year]'s biggest [industry] trends" works because it connects to current timing. People think: "This is about this year's trends. It's relevant now." It's relevance wrapped in timing.
Plus, biggest creates value. When you say "2024's biggest content creation trends (and how to capitalize on them)," you're showing you have current information. People want to know biggest trends. They click because year's biggest trends feels relevant—even when the trends are standard.
Year's biggest trends are just information with better relevance
It works because it hits three triggers: relevance, timing, and value. The year creates relevance. The biggest creates value. The trends creates timing. People see "2024's biggest content creation trends (and how to capitalize on them)" and think: "This is current. I need to know these trends." They click because year's biggest trends feels relevant—even when the trends are just marketing. It's not about being clever—it's about making information feel current.
Real-World Examples
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Start Hooks SessionAbout Seasonal & Trend-Based
Seasonal & Trend-Based hooks work because people want timely content. When you share year's biggest trends, you create relevance. Not because they're smart—because they're human and respond to current information. These hooks don't need to be clever. They just need to connect to years. The "[year]'s biggest [industry] trends" hook does exactly that—it makes information feel current.