Social media hook:
You're the type who

Taps into how people see themselves or aspire to be seen.

Identity-Based

You're the type who creates identity

"You're the type who [behavior]" works because it identifies personality. People think: "They know what type I am. I want to see if they're right." It's identity wrapped in recognition.

Plus, type creates engagement. When you say "You're the type who reads the comments before watching the video," you're showing you understand behavior. People want to see if you identified them correctly. They click because you're the type who feels engaging—even when the type is generic.

You're the type who is just identification with better identity

It works because it hits three triggers: identity, recognition, and engagement. The you're creates identity. The type creates recognition. The who creates engagement. People see "You're the type who reads the comments before watching the video" and think: "That's me. They know my type." They click because you're the type who feels engaging—even when the type is just marketing. It's not about being clever—it's about making identification feel personal.

Real-World Examples

You're the type who reads the comments before watching the video

The you're the type who that creates identity and the recognition that matters

You're the type who [specific behavior/characteristic]

The identity that builds engagement and the you're the type who that delivers

You're the type who plans everything in advance

The you're the type who that creates identity and the recognition that works

You're the type who overthink every decision

The identity that builds engagement and the you're the type who that matters

You're the type who research before acting

The you're the type who that creates identity and the recognition that delivers

You're the type who analyze before deciding

The identity that builds engagement and the you're the type who that works

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About Identity-Based

Identity-Based hooks work because people want to see themselves. When you identify "you're the type who," you create identity. Not because they're smart—because they're human and want to be recognized. These hooks don't need to be clever. They just need to identify. The "you're the type who" hook does exactly that—it makes identification feel personal.