Creates information gaps that can only be satisfied by engaging with your content.
You've been doing wrong is just error with better correction
It works because it hits three triggers: correction, identification, and urgency. The you've been doing creates correction. The wrong creates identification. The all along creates urgency. People see "You've been doing posting wrong all along. Here's why" and think: "Have I been doing it wrong? I need to see why." They click because you've been doing wrong feels urgent—even when the error is common sense. It's not about being clever—it's about making corrections feel immediate.
Real-World Examples
About this hook technique
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Start Hooks SessionAbout Curiosity
Curiosity hooks work because people want to fill information gaps. When you identify "you've been doing wrong," you create correction. Not because they're smart—because they're human and want to avoid mistakes. These hooks don't need to be clever. They just need to identify errors. The "you've been doing wrong" hook does exactly that—it makes corrections feel immediate.