Social media hook:
You've Never Seen Anything Like This…
Claims uniqueness to spark curiosity and prevent scrolling.
You've never seen creates uniqueness
"You've never seen anything like this" works because it claims uniqueness. People think: "They say I've never seen this. I need to see what it is." It's uniqueness wrapped in claim.
Plus, never seen creates curiosity. When you say "You've never seen anything like this before," you're positioning content as unique. People want to see things they've never seen. They click because you've never seen feels engaging—even when the content is standard.
You've never seen is just content with better uniqueness
It works because it hits three triggers: uniqueness, claim, and curiosity. The you've never seen creates uniqueness. The anything like this creates claim. The before creates curiosity. People see "You've never seen anything like this before" and think: "If I've never seen it, I need to see it." They click because you've never seen feels engaging—even when the content is just marketing. It's not about being clever—it's about making content feel unique.
Real-World Examples
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Start Hooks SessionAbout Curiosity & Surprise Hooks
Curiosity & Surprise Hooks work because people respond to surprises. When you claim "you've never seen," you create uniqueness. Not because they're smart—because they're human and want to see unique things. These hooks don't need to be clever. They just need to claim uniqueness. The "you've never seen anything like this" hook does exactly that—it makes content feel unique.