Misspell Names Naming
What is Misspell Names naming anyway?
Why spell correctly when you can be distinctive? Instead of calling your platform 'Flicker' (correct), you deliberately misspell it as 'Flickr' and suddenly it's unique, memorable, and trademarkable. That's misspell naming.
Misspell names deliberately alter spellings for uniqueness. When someone hears 'Flickr,' they don't think about the correct spelling first — they think about your brand, because the misspelling makes it yours. That distinctiveness is why this naming technique works so damn well for brands that want to stand out through intentional spelling errors.
Why do misspell names work so well in naming?
Misspell names are memorable because they're different. When you change the spelling, you create something that stands out. When done right, they create instant recognition, distinctiveness, and names that are easy to trademark. When done wrong? You get a name that's just confusing or hard to remember.
The trick is misspelling in ways that actually enhance your brand. Not just random errors, but intentional changes that add value. Flickr works because it's still pronounceable. Others work for different reasons. That's the difference between strategic misspelling and random spelling errors in naming.
Real-World Examples
When should you use Misspell Names naming for your brand name or product name?
Creates distinctiveness — misspellings stand out
Highly trademarkable — unique spellings are ownable
Works well for creative and modern brands
Makes names memorable through difference
When should you avoid Misspell Names naming for your brand name or product name?
Can confuse if misspelling is too extreme
Might hurt SEO if people search for correct spelling
Less clear than correctly spelled names
Step by step guide
How to use Misspell Names in naming?
Figure out if misspelling actually fits your brand.
Not every company needs spelling errors. If you want clarity, maybe skip this route.
Selfstorm misspellings that still work.
Use Selfstorm's naming creative session to explore options. What words? How can you misspell them?
Test if the misspelling works.
Good misspell names are still pronounceable. If people can't say it, it won't stick. Show someone your name. Can they say it?
Make sure it's not too confusing.
Misspelling should enhance, not confuse. If it's too extreme, try again.
Check for negative associations.
Does your misspelling accidentally mean something bad? Does it remind people of something negative? Do your homework.
Plan how you'll handle correct spelling.
Misspell names might confuse searches. How will you handle people looking for correct spelling? If you can't answer this, reconsider.
Get brand or product/service names inspiration and generate names using 60+ techniques in Selfstorm's creative session.
Start Creative Naming Session