Non-Sense Names Naming
What is Non-Sense Names naming anyway?
Why make sense when you can make magic? Instead of calling your search engine 'SearchEngine' (boring), you create 'Google' — a nonsense word that became a verb. That's nonsense naming done right.
Nonsense names are pure nonsense words designed for memorability. When someone hears 'Google,' they don't think about what it means — they think about the brand, because the word is yours and it means nothing, which means it can mean everything. That freedom is why this naming technique works so damn well for brands that want complete ownership and memorability.
Why do nonsense names work so well in naming?
Nonsense names are memorable because they're different. When you create a word that means nothing, you create something that stands out. When done right, they create instant recognition, distinctiveness, and names that stick because they're unique. When done wrong? You get a name that's just weird without payoff.
The trick is making nonsense that actually sounds right. If it's too random, it's forgettable. If it sounds good, it sticks. Google nailed it. So did others who figured out that good nonsense names feel intentional, not accidental. That's the difference between strategic nonsense and random word creation in naming.
Real-World Examples
When should you use Non-Sense Names naming for your brand name or product name?
Completely unique — nonsense words are ownable
Highly memorable — different is memorable
Works globally — no translation issues
Allows brand to own the word completely
When should you avoid Non-Sense Names naming for your brand name or product name?
Requires marketing to build meaning — starting from zero
Might confuse if name doesn't sound right
Less clear than meaningful names
Step by step guide
How to use Non-Sense Names in naming?
Figure out if nonsense actually fits your brand.
Not every company needs nonsense. If you want meaning, maybe skip this route.
Selfstorm nonsense words that sound right.
Use Selfstorm's naming creative session to explore options. What sounds good? What feels like your brand?
Test if it's actually memorable.
Nonsense doesn't mean forgettable. If it doesn't stick, try again. The best nonsense names sound intentional.
Make sure it's pronounceable globally.
That cool nonsense word might be impossible to say elsewhere. Test it. If people can't say it, they won't remember it.
Check for negative associations.
Does your nonsense name accidentally sound like something bad? Does it remind people of something negative? Do your homework.
Plan how you'll build meaning.
Nonsense names need stories. How will you explain what it means? If you can't answer this, you've got a problem.
Get brand or product/service names inspiration and generate names using 60+ techniques in Selfstorm's creative session.
Start Creative Naming Session