What is Non-Sense Names naming anyway?
Why make sense when you can make magic? Instead of calling your search engine 'SearchEngine' (boring), you create 'Google' — a nonsense word that became a verb. That's nonsense naming done right.
Nonsense names are pure nonsense words designed for memorability. When someone hears 'Google,' they don't think about what it means — they think about the brand, because the word is yours and it means nothing, which means it can mean everything. That freedom is why this naming technique works so damn well for brands that want complete ownership and memorability.
Why do nonsense names work so well in naming?
Nonsense names are memorable because they're different. When you create a word that means nothing, you create something that stands out. When done right, they create instant recognition, distinctiveness, and names that stick because they're unique. When done wrong? You get a name that's just weird without payoff.
The trick is making nonsense that actually sounds right. If it's too random, it's forgettable. If it sounds good, it sticks. Google nailed it. So did others who figured out that good nonsense names feel intentional, not accidental. That's the difference between strategic nonsense and random word creation in naming.
What is Non-Sense Names naming?
This is the part where you'd get the actual explanation — not fluff. Real naming insights you can use. But that's for subscribers. For everyone else: mystery and sadness.
The technique works by combining specific elements in a way that creates memorable, distinctive brand names. Learn exactly how with a subscription.
Real-World Examples
Google — Nonsense word that became a verb.
Kodak — Nonsense word that became iconic.
Xerox — Nonsense word that became a verb.
Verizon — Nonsense word that sounds modern.
Zappos — Nonsense word that sounds playful.
Etsy — Nonsense word that sounds crafty.
Flickr — Nonsense word that sounds like flicker.
Tumblr — Nonsense word that sounds like tumble.
When should you use Non-Sense Names naming for your brand name or product name?
Completely unique — nonsense words are ownable
Highly memorable — different is memorable
Works globally — no translation issues
Allows brand to own the word completely
When should you avoid Non-Sense Names naming for your brand name or product name?
Requires marketing to build meaning — starting from zero
Might confuse if name doesn't sound right
Less clear than meaningful names
When this technique works best
Creates memorable brand associations
Works well for consumer products
Easy to implement consistently
When to consider alternatives
May not suit all industries
Requires careful consideration
Cultural context matters
Step by step guide
How to use Non-Sense Names in naming?
Figure out if nonsense actually fits your brand. Not every company needs nonsense. If you want meaning, maybe skip this route.
Selfstorm nonsense words that sound right. Use Selfstorm's naming creative session to explore options. What sounds good? What feels like your brand?
Test if it's actually memorable. Nonsense doesn't mean forgettable. If it doesn't stick, try again. The best nonsense names sound intentional.
Make sure it's pronounceable globally. That cool nonsense word might be impossible to say elsewhere. Test it. If people can't say it, they won't remember it.
Check for negative associations. Does your nonsense name accidentally sound like something bad? Does it remind people of something negative? Do your homework.
Plan how you'll build meaning. Nonsense names need stories. How will you explain what it means? If you can't answer this, you've got a problem.
Identify your brand values and attributes
Detailed explanation of how to execute this step effectively in your naming process.
Brainstorm initial name concepts
Detailed explanation of how to execute this step effectively in your naming process.
Apply the technique systematically
Detailed explanation of how to execute this step effectively in your naming process.
Test and refine your options
Detailed explanation of how to execute this step effectively in your naming process.
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