Sensory Synesthesia Naming
What is Sensory Synesthesia naming anyway?
Why use one sense when you can blend them? Instead of calling your music platform 'MusicStreaming' (boring), you call it 'Spotify' and suddenly the name blends sound, taste, and color into something that feels like music itself. That's sensory synesthesia naming.
Sensory synesthesia blends senses — sound that feels like taste or color. When someone hears 'Spotify,' they don't think about just streaming — they think about the blend: sound, color, feeling. That sensory blend is why this naming technique works so damn well for brands that want to communicate through multi-sensory experience.
Why does sensory synesthesia work so well in naming?
Sensory synesthesia creates depth. When you blend senses, you create something that feels rich. When done right, they create instant connection, memorability, and names that stick because they're linked to multiple senses. When done wrong? You get a name that's too abstract or doesn't make sense.
The trick is blending senses in ways that actually enhance your brand. Not just random sensory mixing, but blends that add meaning. Spotify works because it blends sound and color. Others work for different reasons. That's the difference between strategic synesthesia and random sense mixing in naming.
Real-World Examples
When should you use Sensory Synesthesia naming for your brand name or product name?
Creates depth — sensory blends feel rich
Highly memorable — multi-sensory names stick
Works well for creative and artistic brands
Makes names feel immersive and experiential
When should you avoid Sensory Synesthesia naming for your brand name or product name?
Can be too abstract if synesthesia isn't clear
Might require explanation if blend isn't obvious
Less clear than single-sense names
Step by step guide
How to use Sensory Synesthesia in naming?
Figure out if sensory synesthesia actually fits your brand.
Not every company needs sensory blending. If you want clarity, maybe skip this route.
Selfstorm sensory blends that match your brand.
Use Selfstorm's naming creative session to explore options. What senses? What blends? What works?
Test if the synesthesia works.
Good sensory blends create feeling. If people don't feel it, it won't stick. Show someone your name. Do they feel the blend?
Make sure it's not too abstract.
Synesthesia should enhance, not confuse. If it's too vague, try again.
Check for negative associations.
Does your sensory blend accidentally mean something bad? Does it remind people of something negative? Do your homework.
Plan how you'll reinforce the blend.
Sensory synesthesia names need consistent expression. How will you live the blend in everything you do? If you can't answer this, reconsider.
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