Cover of 50 Shapes of Strategy: white and lime 3D models of marketing frameworks with tiny figures
    The ebook pack

    50 Shapes of Strategy

    The 50 proven frameworks of modern marketing every good strategist should know, each explained on a brand example. All in one ebook pack: a 120-page PDF with printable templates, an editable PPTX to fill in and an MD file to feed your AI.

    files
    3
    frameworks
    50
    real brand examples
    50
    blank printable templates
    50
    pages
    120
    Contents

    Frameworks for 6 different marketing areas.

    Each folder holds one part of the ebook pack: its opener, its list of frameworks and one full spread. Open a folder, then click it or pick a page to read it.

    Brand StrategyPart 1 · 9 frameworks
    Funnel & BehaviourPart 2 · 8 frameworks
    Business StrategyPart 3 · 13 frameworks
    Audience & InsightPart 4 · 6 frameworks
    Messaging & IdeasPart 5 · 5 frameworks
    Performance & SocialPart 6 · 9 frameworks
    What's in the pack

    Three files, one job each.

    PDF

    To read and print

    120 pages. Each framework gets a spread: what it is, where it came from and how a brand fills it in on the left, the same diagram empty on the right. Print the empty one and go at it with a pen.

    PowerPoint

    To fill in and present

    Every worksheet as an editable template. Type in your client's version, then drop the slide into the deck that is due tomorrow.

    MD file

    To feed your AI

    All 50 frameworks in a Markdown file your AI tools can read. Load it into ChatGPT, Claude or whatever you use, so it stops improvising its own version of a SWOT.

    Get the ebook pack

    Frameworks don't have ideas. You do.

    They do make it obvious which box you have been avoiding. Two ways to find out.

    Free with the Storm
    yearly plan

    €191.04 a year

    €238.80 20% off the monthly price

    • The ebook packWorth €39.90
    • AI toolsUnlimited ideas, hooks, names and strategy frameworks
    • Brief ZeroYour brand's context and voice inside the AI tools
    • Research Session and Share of SearchDeep research, straight into PowerPoint
    • All libraries2,000+ campaign breakdowns, 600+ creative mechanics and hooks, 1,000+ Marketing Wisdom findings
    • ExportsPPTX and DOCX of everything you make
    See the yearly plan

    Just the
    ebook pack

    €39.90

    • The 120-page PDF
    • Editable PowerPoint with templates
    • A Markdown file for your AI tools
    Ebook packPDF Editable PPTX MD file for your AI

    Put your thinking
    into shape