WOW / HOW / NOW vs Inception Spinner: Guess which one is better
So, you’re stuck picking between WOW / HOW / NOW and Inception Spinner? Great. One’s a straightforward approach to clarify goals and actions, while the other is like a magic eight ball for marketing ideas—vague and confusing. This guide dives into the nitty-gritty of when to use each, their strengths, weaknesses, and how to not screw it up.
The TL;DR
WOW / HOW / NOW gets you from vague ideas to actionable steps—fast. It's about clarity and speed. Inception Spinner? Well, it's more about generating a whirlwind of ideas that may or may not be useful. Use WOW / HOW / NOW when you need to get your shit together quickly. Use Inception Spinner when you want to throw spaghetti at the wall and see what sticks. One gets you moving; the other might just leave you in a brainstorming hell.
What is WOW / HOW / NOW Framework?
WOW / HOW / NOW is your go-to framework when you need to cut through the noise and get to the point. It’s all about defining the 'WOW' (the big idea), 'HOW' (the execution plan), and 'NOW' (the immediate next steps). No fluff, just raw clarity. Think of it as your marketing GPS—just plug in the destination, and it gets you there without detours.
The upside? It’s quick. You can nail down your strategy in less than an hour. It forces you to think clearly about what you want to achieve and how to get there. But here’s the catch: if your marketing problem is complex, this framework might feel too simplistic. It’s not going to solve all your problems, but it sure as hell can help you prioritize.
What is Inception Spinner Framework?
Inception Spinner is like brainstorming on steroids. It’s designed to generate a ton of ideas quickly, regardless of their relevance or feasibility. Think of it as a chaotic carousel of thoughts where anything goes. You take a central idea, spin it around, and see what off-the-wall concepts pop up. It’s all about creativity, not practicality.
The upside? It can spark some truly innovative ideas that you wouldn’t have thought of in a more structured setting. But don’t kid yourself: it can also lead to a graveyard of half-baked concepts that go nowhere. If you’re not careful, you could end up drowning in a sea of mediocre ideas instead of focusing on what really matters.
Key Differences
WOW / HOW / NOW Framework
- •Clarity-focused: Get straight to the action plan.
- •Speedy: Nail down strategy in under an hour.
- •Practical: Designed for execution, not just ideas.
- •Simple: Easy for anyone to grasp and use.
Inception Spinner Framework
- •Idea-focused: Generates a multitude of concepts.
- •Creative: Encourages out-of-the-box thinking.
- •Unstructured: Can lead to chaos without direction.
- •Ambiguous: Not all ideas are actionable or relevant.
When to Use WOW / HOW / NOW Framework
WOW / HOW / NOW shines when you need clarity and speed. Here’s when it makes sense.
Tight Deadlines
If you’re racing against the clock and need a clear path forward, this framework gets you moving. Define your WOW, figure out HOW to achieve it, and lay out your NOW steps. Speed is the name of the game here.
Clear Goals
When you know what you want but just need to map out how to get there, this is your framework. It’s about translating broad goals into actionable steps without getting lost in the weeds.
Small Teams
If you’re a lean crew that needs to stay aligned and focused, WOW / HOW / NOW keeps everyone on the same page without wasting time on endless discussions. Everyone knows what’s happening, and there’s no room for ambiguity.
Execution-Driven Culture
If your team prioritizes action over theory, this framework fits like a glove. It’s straightforward, actionable, and not bogged down by unnecessary complexity.
When to Use Inception Spinner Framework
Inception Spinner is best when you’re looking for creative sparks and wild ideas. Here’s when to pull it out.
Brainstorming Sessions
Use this framework in brainstorming sessions when you want to explode with ideas. It’s great for loosening up the creative juices and seeing what crazy concepts can emerge.
Exploring New Markets
When you’re diving into a new market and need to think outside the box, Inception Spinner can help you generate fresh ideas that could resonate with new audiences. Just remember, not all of them will be gems.
Innovative Campaign Development
If you’re developing a campaign that needs to stand out, this framework encourages unconventional thinking. Just be prepared to sift through the noise to find the gold.
Idea Generation for Future Projects
If you’re in the early stages of project development and need to brainstorm potential directions, Inception Spinner can help you gather a wide array of options. Just don’t expect every idea to be actionable.
Side-by-Side Comparison
| Aspect | WOW / HOW / NOW Framework | Inception Spinner Framework |
|---|---|---|
| Focus | Action and clarity | Idea generation and creativity |
| Speed | Fast—define strategy quickly | Slower—requires time to filter ideas |
| Best For | Tight deadlines and execution | Creative brainstorming and innovation |
| Complexity | Simple—straightforward structure | Complex—many ideas to sift through |
| Output | Actionable steps | Variety of ideas |
Decision Framework: Which Should You Choose?
Use this framework to decide which marketing approach fits your current challenge.
Choose WOW / HOW / NOW If:
- ✓You need to move fast and get to actionable steps.
- ✓You have clear objectives that require prioritization.
- ✓Your team values execution over endless discussions.
- ✓You’re working with tight deadlines and need clarity.
Choose Inception Spinner If:
- ✓You’re looking for innovative ideas and creative inspiration.
- ✓You need to explore new markets or concepts.
- ✓You want to encourage out-of-the-box thinking.
- ✓You’re in the early stages of project development and need variety.
Learn More About These Frameworks
More Framework Comparisons
Frequently Asked Questions
What’s the primary difference between WOW / HOW / NOW and Inception Spinner?
WOW / HOW / NOW is about clarity and actionable steps. You define what you want and how to get there. Inception Spinner is more chaotic, generating a slew of ideas without much structure. One gets you moving, while the other might leave you with a pile of ideas to sort through.
When should I use WOW / HOW / NOW?
Use WOW / HOW / NOW when you need to nail down a clear strategy quickly. It’s perfect for tight deadlines, small teams, and when execution is your main focus. If you need to get from idea to action without the fluff, this is your framework.
When should I use Inception Spinner?
Use Inception Spinner when you’re in a brainstorming mode and want to generate a lot of ideas. It works well for creative sessions, exploring new concepts, or when you need to think outside the box. Just be prepared to filter through the chaos afterward.
Can I combine both frameworks?
Absolutely, but don’t overthink it. Use Inception Spinner to generate ideas, then switch to WOW / HOW / NOW to refine those ideas into actionable steps. Just keep it organized to avoid falling into a rabbit hole of confusion.
Which framework yields better results?
It depends on what you need. If you want speed and clarity, WOW / HOW / NOW is your best bet. If you’re after wild ideas and creativity, go for Inception Spinner. The best framework is the one that fits your current needs—not the one that sounds fancy.
Get strategic frameworks tailored to your needs.
Stop wasting time in strategy limbo. Whether you need the clarity of WOW / HOW / NOW or the creative chaos of Inception Spinner, we’ve got you covered.
Generate Hooks Now →