Create ideas using: Demonstrate
Why show how a product works when the benefits should speak for themselves?
Because seeing actually works better than hearing about it. When you demonstrate something, people don't have to imagine it. They see the benefit happening in real time. Demonstration removes doubt. It's also sticky—people remember what they see way longer than what they hear. A product demo is more powerful than a thousand claims because you're showing, not telling. The audience becomes convinced because they witnessed the reality.
What makes a good demonstration versus a boring product commercial?
Context and transformation. Show what life is like without the product, then show what changes. Don't just show the product existing; show the problem disappearing or the benefit happening. The best demos are dramatic—things change visibly. If the demonstration is boring, the product seems boring. Make people see the difference. Make the consequence visible. When demonstration reveals transformation, people remember it.
Example: How it could look
A ergonomic chair brand could show someone sitting in a bad chair: bad posture, pain in their face, slumping forward. Then show them sitting in the good chair: posture changes, shoulders relax, face changes. The before-and-after is the whole campaign. The demonstration is the power. You're not describing ergonomics; you're showing pain disappearing.
Or like this:
Why is Demonstrate a great technique?
Demonstration campaigns work because showing is more powerful than telling—visual proof is more convincing than any claim.
Removes doubt through visible proof
Creates sticky memory of transformation
Shows consequence rather than describing it
Builds trust through transparent evidence
The strongest demonstrations are dramatic. When people SEE the difference, they believe it in ways they never would just hearing about it. Showing creates conviction in moments; telling never does.
! When not to use the Demonstrate Technique
When the benefit isn't visually obvious or when demonstrating makes the product look bad. Some products have benefits that can't be easily shown. Also skip it if your demonstration requires heavy context or explanation—if it needs explanation, the demo isn't working.