Create ideas using: Fight predjudice
Why expose and fight prejudice in a campaign?
Because prejudice creates invisible barriers. When you expose a misconception, you give people permission to rethink it. Most prejudices survive because they're unexamined. Bring them to light and they become harder to defend. Your brand becomes the force that questions what people assumed was true. That's powerful. It also attracts people who've felt that prejudice—suddenly they see a brand that gets it.
How do I fight prejudice without sounding preachy?
Show the contradiction between the prejudice and reality. Don't lecture. Just present the evidence. Let reality speak louder than your voice. Show real people contradicting the stereotype through their actual behavior and achievements. When people SEE the contradiction, they rethink more readily than if you TELL them they're wrong.
Example: How it could look
A brand could expose the prejudice that 'STEM fields aren't for girls.' Don't say it's wrong; document it: interview 100 women in STEM, show their achievements, show their passion, show what they've built. The prejudice becomes absurd in the face of reality. The brand becomes the platform that amplifies what's already true but invisible.
Or like this:
Why is Fight predjudice a great technique?
Fight-prejudice campaigns work because they expose contradiction between assumption and reality—making invisible biases suddenly undeniable.
Brings hidden prejudice into light
Shows reality contradicting stereotype
Attracts people who've felt the prejudice
Becomes platform for countering bias
The strongest prejudice campaigns don't argue—they show. When reality contradicts the bias, people rethink automatically.
! When not to use the Fight predjudice Technique
When you're fighting a prejudice your own brand perpetuates. Also skip it if your campaign relies on the same stereotypes you're fighting against—that hypocrisy ruins everything.
Technique first described by www.deckofbrilliance.com