Create ideas using: Museum It
How do I choose what to 'museum-ify' without it seeming random?
Pick everyday objects or moments connected to your brand that people normally overlook or take for granted. The act of elevating them should reveal new meaning or appreciation. If the connection isn't obvious once it's explained, you've chosen wrong. The best museum moments make people say 'I never thought about it that way.'
What's the point of putting ordinary things in a museum setting?
Context changes meaning. A museum setting says 'this matters, pay attention, look closer.' It forces people to reconsider things they thought were boring or disposable. It's a reframing device that creates new value through presentation and storytelling. The ordinary becomes extraordinary when you give it the attention it deserves.
Example: How it could look
A garbage collection service creates a pop-up 'Museum of What You Threw Away': artfully lit displays of one week's worth of recyclables people tossed in the trash, with placards showing environmental impact. Coffee cups become 'The Latte Aftermath, 2024.' The exhibition transforms trash into a wake-up call about waste.
Or like this:
Why is Museum It a great technique?
Museum-ifying ordinary objects creates new perspective and appreciation by borrowing the cultural authority of curatorial presentation.
Forces reconsideration of overlooked everyday items
Creates shareable, Instagram-worthy experiences
Elevates brand message through cultural sophistication
Generates reflection and conversation about meaning
This technique works because presentation changes perception. When you treat something with the reverence of a museum piece, you force people to slow down and see differently. That shift in perspective is where brand messages land deepest--not through shouting, but through reframing.
! When not to use the Museum It Technique
When you're just making a fancy display with no deeper meaning. Museums without insight are just pretentious showrooms.