Create ideas using: Sing a song
How do I write a song that's catchy but not annoying?
Keep it simple, honest, and avoid trying too hard to be clever. Catchy comes from repetition and melody, not from cramming in forced rhymes. Write like you're talking, not performing. And please, for the love of everything, if it's bad, kill it. A bad jingle is worse than no jingle--it makes people hate you.
Do I really need a professional musician for this?
Depends on your standards. If you want it to actually sound good and not embarrass you, yes, hire professionals. If you're going for deliberately lo-fi or charming amateur, you can DIY. But don't half-ass it--commit to the aesthetic. Nothing is worse than a song that's trying to sound professional but clearly isn't.
Example: How it could look
A local plumbing company writes a genuinely catchy jingle: simple melody, straightforward lyrics about showing up on time and fixing leaks. It's not trying to be a hit song--it's trying to be memorable when someone's toilet is overflowing at 2am. They succeed because they know their job is recall, not Grammy nominations.
Or like this:
Why is Sing a song a great technique?
Songs create instant recall through melody and repetition, making your brand message stick in memory better than spoken words ever could.
Leverages music's memory enhancement power
Creates emotional connection through melody
Highly shareable when done well
Makes brand recall effortless and automatic
Music bypasses rational processing and goes straight to memory. A good song gets stuck in heads, and your brand message comes along for the ride. Just make sure it's actually good, or you're creating negative associations set to music.
! When not to use the Sing a song Technique
When you can't make it good enough to not be annoying. A mediocre song is worse than no song--it actively damages your brand.
Technique first described by www.deckofbrilliance.com