Paid Social spend has grown faster than its returns
Paid Social share
share of spend13.2%
share of full profit9.4%
Paid Social took 13.2% of analysed spend but delivered 9.4% of full ad profit (full ROI £3.20). In the matched pre/post-Covid brands it was the only channel where spend rose while ROI fell, which suggests investment has outpaced efficiency.
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