Programmatic advertising
DefinitionPaid Media
Programmatic advertising
Buying digital ad space through automated auctions in real time, impression by impression, rather than by negotiated insertion orders. Most display and a growing share of video, audio and DOOH trade this way; the efficiency is real and so are the transparency and fraud questions that come with a long supply chain.
Evidence from the library
Performance advertising mostly directs people to brands they have already chosenPrincipleThe advertising Doom Loop - performance budgets, plateauing effect, faulty metrics, repeatPrinciple56%Creative decides more than half of Meta auction outcomesStat$32 vs <$10TV and CTV CPMs run about $32 versus under $10 for typical programmatic, yet buyers treat all reach as equal.StatAd platforms like Meta's Andromeda demand more creative variants than in-house teams can produce, driving the case for AI-assisted localization at scale.Principle
Source
Marketing Definitions
standard digital media practice
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