What is Numeric or Alphanumeric naming anyway?
Why use only words when numbers add precision? Instead of calling your product 'Soda' (generic), you call it '7UP' and suddenly the number creates distinctiveness, memorability, and something that stands out. That's numeric naming.
Numeric names include numbers or codes for precision or modernity. When someone hears '7UP,' they don't think about just soda — they think about the number, the brand, the distinctiveness. That numerical addition is why this naming technique works so damn well for brands that want to communicate precision or modernity through numbers.
Why do numeric names work so well in naming?
Numeric names are memorable because they're different. When you add numbers, you create something that stands out. When done right, they create instant recognition, distinctiveness, and names that stick because they combine words and numbers. When done wrong? You get a name that's just confusing or doesn't make sense.
The trick is using numbers in ways that actually enhance your brand. Not just random digits, but numbers that add meaning. 7UP works because the number suggests something special. WD-40 works because the numbers suggest precision. That's the difference between strategic numeric addition and random number picking in naming.
What is Numeric or Alphanumeric naming?
This is the part where you'd get the actual explanation — not fluff. Real naming insights you can use. But that's for subscribers. For everyone else: mystery and sadness.
The technique works by combining specific elements in a way that creates memorable, distinctive brand names. Learn exactly how with a subscription.
Real-World Examples
7UP — Number adds distinctiveness.
WD-40 — Numbers suggest precision and formula.
3M — Numbers suggest innovation.
24 Hour Fitness — Numbers suggest availability.
99 Cents Only — Numbers suggest value.
7-Eleven — Numbers suggest hours.
501 Jeans — Numbers suggest style code.
747 — Numbers suggest model.
When should you use Numeric or Alphanumeric naming for your brand name or product name?
Creates distinctiveness — numbers stand out
Suggests precision or modernity — numbers add meaning
Works well for tech and industrial brands
Makes names memorable through difference
When should you avoid Numeric or Alphanumeric naming for your brand name or product name?
Can confuse if numbers don't add meaning
Might hurt SEO if people search without numbers
Less clear than word-only names
When this technique works best
Creates memorable brand associations
Works well for consumer products
Easy to implement consistently
When to consider alternatives
May not suit all industries
Requires careful consideration
Cultural context matters
Step by step guide
How to use Numeric or Alphanumeric in naming?
Figure out if numbers actually fit your brand. Not every company needs numbers. If you want words only, maybe skip this route.
Selfstorm number combinations that work. Use Selfstorm's naming creative session to explore options. What numbers? What combinations? What works?
Test if the numbers work. Good numeric names create distinction. If people are confused, it won't stick. Show someone your name. Do they get the numbers?
Make sure numbers add meaning. Numbers should enhance, not confuse. If they don't add value, try again.
Check for negative associations. Do your numbers accidentally mean something bad? Does it remind people of something negative? Do your homework.
Plan how you'll handle searches. Numeric names might confuse searches. How will you handle people looking without numbers? If you can't answer this, reconsider.
Identify your brand values and attributes
Detailed explanation of how to execute this step effectively in your naming process.
Brainstorm initial name concepts
Detailed explanation of how to execute this step effectively in your naming process.
Apply the technique systematically
Detailed explanation of how to execute this step effectively in your naming process.
Test and refine your options
Detailed explanation of how to execute this step effectively in your naming process.
Here's an image card for your deck
