Advertorial
A paid placement written and laid out to read like the publication's own editorial, marked as advertising. The print ancestor of native advertising, and the same bargain: borrowed editorial trust in exchange for a disclosure line most readers do not notice.
Where it's used
Used in trade press, lifestyle titles and local media. Good when an explanation needs more space and the publication's readers are the target.
Example
A spread in a trade magazine
Illustrative scenarioA pension provider pays for two pages in a business monthly, written in the magazine's style: "Five questions founders forget to ask about pensions". A small "Advertising feature" line sits in the corner. Readers give it the patience they give articles, which is what the provider paid for, and the line is what keeps it honest.