Performance advertising is storytelling at scale, not the absence of storytelling
PrincipleBrand Strategy
Performance advertising is storytelling at scale, not the absence of storytelling
Storytelling is instrumental to performance, not the opposite of it. The idea that brand is storytelling and performance is not comes from the banner-ad and DCO era; short-form video performance advertising is now one of the best ways to tell a brand's story at scale to exactly the right people, and it is how younger audiences form affinity with brands.
Source
Tracksuit webinar "Brandformance Formula" with MagicBrief and Eucalyptus (2025)
Mikayla Hopkins (Tracksuit), George Howes (MagicBrief), Carly Griffin (Eucalyptus)
00:14:13-00:15:49 George Howes
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