$2,000
CaseBrand Strategy
A $2,000 billboard bought for the photo, not the footfall
MagicBrief bought a Sydney billboard for roughly $2,000 not for the passers-by in Surry Hills but so it could run a photo of the billboard as a Facebook ad, carrying the credibility of out-of-home with the reach and targeting of performance media.
Source
Tracksuit webinar "Brandformance Formula" with MagicBrief and Eucalyptus (2025)
Mikayla Hopkins (Tracksuit), George Howes (MagicBrief), Carly Griffin (Eucalyptus)
deck p29; 00:25:55-00:26:40 George Howes
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