Digital performance channels take 73% of global ad spend
73%
global ad spend
StatBrand Strategy
Digital performance channels account for 73% of global ad spend, and it is performance creative that built and scaled today's most influential challenger brands such as Gymshark, Hismile, Dollar Shave Club and Wild.
Source
Tracksuit webinar "Brandformance Formula" with MagicBrief and Eucalyptus (2025)
Mikayla Hopkins (Tracksuit), George Howes (MagicBrief), Carly Griffin (Eucalyptus)
deck p18; 00:17:39 George Howes citing We Are Social x Meltwater Digital 2025 Australia
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