The strongest brands returned more than twice the S&P 500 over 2007-2019
StatBrand Strategy
Kantar BrandZ tracked company returns from 2007 to 2019 ranked by brand strength: the Most Powerful Brands portfolio returned +317% and the Strong Brands portfolio +196%, against +128% for the S&P 500 and +59% for the MSCI World Index. Strong brands also held up better in the 2008-2009 downturn.
Source
Tracksuit webinar "Brandformance Formula" with MagicBrief and Eucalyptus (2025)
Mikayla Hopkins (Tracksuit), George Howes (MagicBrief), Carly Griffin (Eucalyptus)
deck p5; 00:04:46 Mikayla Hopkins citing Kantar BrandZ
Go to the originalMore from this source
Stat42% of finance leaders cannot measure the long-term impact of brandPrincipleBrand creates value through cheaper acquisition, more value per customer, and a moatPrincipleHarvest the 5-15% in market today and create future demand among the other 85-95%StatNike lost six points of consideration and preference in six months of performance-heavy spendingStatBrands with 60% awareness convert at 2.86x the rate of brands with 20% awarenessCaseLoop Earplugs doubled orders in a quarter by tripling creative testing volumeStatCreative decides more than half of Meta auction outcomesStatDigital performance channels take 73% of global ad spendStatFour in ten Gen Z, Millennial and Gen X consumers discover new products on social mediaCaseHexClad graduated a winning Meta insight into a Super Bowl ad, then cut it back into performanceCaseA $2,000 billboard bought for the photo, not the footfallPrinciplePerformance advertising is storytelling at scale, not the absence of storytelling
We wrote about this