Brands with 60% awareness convert at 2.86x the rate of brands with 20% awareness
StatBrand Strategy
In the TikTok x Tracksuit Awareness Advantage study, brands with 60% brand awareness achieved 2.86 times the conversion rate of brands with 20% awareness, and brands at 40% awareness achieved 1.48 times. Brand awareness is a controlling factor for how efficiently performance marketing converts.
Source
Tracksuit webinar "Brandformance Formula" with MagicBrief and Eucalyptus (2025)
Mikayla Hopkins (Tracksuit), George Howes (MagicBrief), Carly Griffin (Eucalyptus)
deck p14; 00:13:13 Mikayla Hopkins (TikTok x Tracksuit study)
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