42%
StatBrand Strategy
42% of finance leaders cannot measure the long-term impact of brand
Brand building is marketers' number one priority for 2025, yet it does not appear in finance leaders' top five, and 42% of finance leaders say they struggle to measure the long-term impact of brand building.
Source
Tracksuit webinar "Brandformance Formula" with MagicBrief and Eucalyptus (2025)
Mikayla Hopkins (Tracksuit), George Howes (MagicBrief), Carly Griffin (Eucalyptus)
00:04:00 Mikayla Hopkins (research cited by Tracksuit)
Go to the originalMore from this source
StatThe strongest brands returned more than twice the S&P 500 over 2007-2019PrincipleBrand creates value through cheaper acquisition, more value per customer, and a moatPrincipleHarvest the 5-15% in market today and create future demand among the other 85-95%StatNike lost six points of consideration and preference in six months of performance-heavy spendingStatBrands with 60% awareness convert at 2.86x the rate of brands with 20% awarenessCaseLoop Earplugs doubled orders in a quarter by tripling creative testing volumeStatCreative decides more than half of Meta auction outcomesStatDigital performance channels take 73% of global ad spendStatFour in ten Gen Z, Millennial and Gen X consumers discover new products on social mediaCaseHexClad graduated a winning Meta insight into a Super Bowl ad, then cut it back into performanceCaseA $2,000 billboard bought for the photo, not the footfallPrinciplePerformance advertising is storytelling at scale, not the absence of storytelling
We wrote about this