42% of finance leaders cannot measure the long-term impact of brand
42%
finance leaders struggle
StatBrand Strategy
Brand building is marketers' number one priority for 2025, yet it does not appear in finance leaders' top five, and 42% of finance leaders say they struggle to measure the long-term impact of brand building.
Source
Tracksuit webinar "Brandformance Formula" with MagicBrief and Eucalyptus (2025)
Mikayla Hopkins (Tracksuit), George Howes (MagicBrief), Carly Griffin (Eucalyptus)
00:04:00 Mikayla Hopkins (research cited by Tracksuit)
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