Four in ten Gen Z, Millennial and Gen X consumers discover new products on social media
StatBrand Strategy
Around four in ten Gen Z (40%), Millennial (43%) and Gen X (40%) consumers have discovered new products via social media, versus 20% of Baby Boomers, and 58% of internet users use social media to research brands and products. Unless you are a legacy brand, performance channels are where most people first meet you, so a well-crafted direct response ad also builds familiarity and trust.
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Tracksuit webinar "Brandformance Formula" with MagicBrief and Eucalyptus (2025)
Mikayla Hopkins (Tracksuit), George Howes (MagicBrief), Carly Griffin (Eucalyptus)
deck p30; 00:26:40 George Howes citing HubSpot Consumer Trends 2024 and Digital 2025 Australia
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