HexClad graduated a winning Meta insight into a Super Bowl ad, then cut it back into performance
CaseBrand Strategy
HexClad graduated a winning Meta insight into a Super Bowl ad, then cut it back into performance
HexClad noticed in its Meta account that ads featuring Gordon Ramsay were its top performers, turned that insight into a formal partnership (Ramsay later invested in the company), scaled it up to a 2025 Super Bowl ad, and then cut the Super Bowl spot back into a range of Facebook ads so the celebrity credibility could be targeted at cooking fans and Ramsay fans.
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Tracksuit webinar "Brandformance Formula" with MagicBrief and Eucalyptus (2025)
Mikayla Hopkins (Tracksuit), George Howes (MagicBrief), Carly Griffin (Eucalyptus)
deck p29; 00:24:45-00:25:55 George Howes
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