Dr. Max x ZOMRI: a meme page as cultural asset sold out co-created product in 24 hours
24 hours
time to sell out
Dr. Max built its Effie Europe-winning "NEZOMRI (Don't Die) Bag" around ZOMRI, a Slovak meme page whose name means "die": co-created bags filled with vitamins and supplements sold out in 24 hours. The idea depended entirely on ZOMRI's humour, cultural currency and audience trust - a creator as cultural asset, not an amplification layer.
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