Go-to-market strategy
The plan for how a product reaches its buyers and earns adoption: the audience, positioning, pricing, channels, sales motion and launch sequencing, as one coherent argument. What separates a launch from a press release.
Where it's used
Used for product launches, new markets and new segments. Good for getting product, marketing and sales to agree on one plan before launch day.
Example
An invoicing app enters Germany
Illustrative scenarioWho: freelancers, not accountants. Position: "E-invoices that pass the new rules, in five minutes." Price: free up to five invoices. Channels: tax adviser partners, search on the new rule, one podcast. Motion: self-serve signup. Sequence: partners first, press last. Each of those is one choice, and together they form a single argument.