CPM
DefinitionGrowth
CPM
Cost per mille: the price of a thousand impressions. The basic currency of media buying; auction CPMs rise with competition for the audience and fall when the platform judges the creative worth showing.
Evidence from the library
$32 vs <$10TV and CTV CPMs run about $32 versus under $10 for typical programmatic, yet buyers treat all reach as equal.Stat£1 vs £40 CPMThere's no relationship between media price (CPM) and creator campaign outcomes - cheap buys can win, expensive buys can lose.WarningOne CEP per execution, many CEPs across the campaign portfolioPrincipleThe Scope Metric Unit turns every deliverable, from a Facebook post to a TV ad, into one comparable unit of creative work.Principle56%Creative decides more than half of Meta auction outcomesStat
Source
Marketing Definitions
standard media buying practice
More from this source
DefinitionCustomer acquisition cost (CAC)DefinitionCustomer lifetime value (LTV)DefinitionLTV:CAC ratioDefinitionROASDefinitionMER (marketing efficiency ratio)DefinitionConversion rateDefinitionClick-through rate (CTR)DefinitionHook rateDefinitionHold rateDefinitionChurn rateDefinitionCreative fatigue