MQL and SQL
DefinitionGrowth
MQL and SQL
Marketing qualified lead: someone whose behaviour and fit suggest sales-readiness by marketing's criteria. Sales qualified lead: one sales has accepted as a real opportunity. The handoff definitions matter more than the acronyms - most marketing-and-sales friction lives in the gap between the two.
Evidence from the library
Awareness, Share of Search and sales together tell you which part of the funnel brokePrincipleMarketing to machines rests on three foundations: structured machine-readable data, distinctive differentiated brand assets, and a unified brand story that resonates with both humans and AI interfaces.Principle61% vs 43%Finance thinks the relationship with marketing is going better than marketing doesStatMarketing mix modelling has grown too complex for human judgment alone - the useful AI layer is a plain-English front end for CMOs to ask what to change next quarter.Principle40% and 20%Most organisations have no agreed definition of what marketing effectiveness meansStat
Source
Marketing Definitions
standard B2B demand funnel terminology
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