Selfstorming vs FigJam
FigJam is Figma's lightweight whiteboard - a pleasant place for product teams to sketch, vote, and cluster sticky notes alongside their design work. It is fast, cheap and designer-friendly. It is not a marketing specialist.
Short version: FigJam is where product teams brainstorm next to Figma. Selfstorming is where a marketer generates a campaign concept grounded in 1,000+ real campaigns. Different users, different problems. Occasionally paired when marketing output needs a team refinement step.
Last updated April 2026. Comparison is based on FigJam Professional and Selfstorming Pro.
FigJam
Figma's lightweight collaborative whiteboard. Designer-friendly, Figma-integrated, cheap entry.
The whiteboard for teams already living in Figma. Lighter than Miro, cheaper, faster to first-value. Widgets for voting and timers, FigJam AI for clustering sticky notes. Product designers love it. What it is not: a marketing craft generator. No campaign library, no naming techniques library, no strategy framework scaffolding.
Selfstorming
A solo creative strategy AI. Marketing-specific campaign craft, not a canvas.
Built for solo marketing work. Campaign concepts, naming, hooks, research, strategy decks grounded in 1,000+ real award-winning campaigns and 250+ techniques. Multi-model orchestration (Gemini, Claude, GPT, Perplexity). Full definition.
Side by side
Ten dimensions. FigJam wins on Figma integration, lightweight canvas UX, and design workshop facilitation. Selfstorming wins on marketing craft, grounded ideation, and solo output. Several rows are even.
| Dimension | Selfstorming | FigJam |
|---|---|---|
What it is at its core Roughly even | A solo creative strategy AI. Generates campaign concepts, naming, hooks, research, frameworks. Not a canvas. | Figma's collaborative whiteboard. Lightweight, designer-friendly, natively integrated with Figma design files. Built for product teams brainstorming alongside the design workflow. |
Figma ecosystem integration FigJam wins | No Figma integration. We export PPTX, not Figma frames. | Deep. Lives in the same Figma account, easy paste between design files and boards, comfortable for product teams already in Figma all day. |
Collaborative whiteboard UX FigJam wins | Not a whiteboard. Structured text and deck outputs. | Fast, light, pleasant. Less surface area than Miro / Mural, which is often an advantage - faster to learn, faster to reach first-value for small teams. |
Design workshop facilitation FigJam wins | Not a facilitation tool. | Good and getting better. Widgets for voting, timers, icebreakers. FigJam AI for clustering and sticky-note summarisation. Designed for product team rituals. |
Source of creative ideas Selfstorming wins | 1,000+ real award-winning campaigns, 100 creative techniques, 360 hook methods, 66 naming techniques. Every output cites a technique and a real campaign that used it. | The team in the room plus FigJam AI's clustering. Not grounded in a curated craft library. |
Marketing-specific craft Selfstorming wins | Purpose-built for marketing - 9 strategy frameworks, specialist tools for naming, hooks, research. | Generic brainstorm patterns. Great for product workshops, less specific for marketing strategy, naming, hooks, or Byron Sharp / JTBD / 4Cs frameworks. |
Output format Selfstorming wins | Structured slide decks, white-labeled PowerPoint export. Client-ready deliverable. | The board + exports. Collaborative artefact. |
Solo workflow Selfstorming wins | Solo-first by design. | Possible but underused. FigJam is optimised for team work with designers. |
Price Roughly even | 19.90 EUR/mo unlimited. Different product. | Free tier, Professional from around 5 USD/editor/mo in Figma, Organization and Enterprise scale up. Cheapest entry in the collaborative-canvas category. |
Typical user Roughly even | Creative strategists, freelancers, consultants, brand managers, copywriters. Marketing workflows. | Product designers, PMs, engineering teams who live in Figma. Workshops adjacent to product work. |
The honest verdict
Pick FigJam if...
- - Your team lives in Figma.
- - You need a lightweight collaborative canvas.
- - Product / design workshops are the main use.
- - Price sensitivity matters at seat level.
Pick Selfstorming if...
- - Marketing craft is the job.
- - You need grounded campaign concepts fast.
- - Naming, hooks, frameworks, research matter.
- - Client-ready PPTX beats a FigJam board.
Pick both if...
- - You work at a product-led company doing marketing inside Figma.
- - Flow: Selfstorming for concepts, FigJam for team refinement.
- - Designers and marketers share the same workspace.
- - Individual craft + team vote.
Marketing content upstream, team voting downstream. Cleanly paired.