Bring Every Team Back to One Clear Direction using Get Who To By
So, your team is scattered like confetti at a parade, and nobody has a clue which way is up? Welcome to the nightmare of misalignment. Get Who To By is here to rescue you from this chaos. It’s the GPS for your team, helping you direct every player towards one clear goal instead of letting them wander off into the abyss of ‘let’s just try everything’.
The TL;DR
Use the Get Who To By framework to unify your team under one actionable direction: GET (who to focus on), WHO (their actual behaviors), TO (the message they need to hear), and BY (the method to get them moving). This framework slices through the fog of confusion and gets everyone on the same page.
Why Get Who To By is Your Team’s New Best Friend
When your team is operating like a bunch of headless chickens, this framework swoops in like a superhero. It clarifies objectives and actions, transforming your strategy from a vague wish list into a laser-focused plan.
The Four Steps
GET
Who is the target audience that we can actually influence?
Identify a specific group that is not just a number but a community you can engage with. Avoid the trap of vague demographics—pinpoint the people who will actually give a damn.
WHO
What do we know about how this group behaves?
Dig into their pain points, habits, and frustrations. What keeps them up at night? Understanding their reality is key to making your message resonate.
TO
What is the one clear action we want them to take?
This should be a no-brainer. If your message is complicated or sounds like a TED Talk, strip it down. Make it simple enough that a toddler could understand it.
BY
What’s the strategy to drive this action?
Outline how you’ll make them act. This isn’t fluff—think practical steps like deadlines, calls to action, or incentives. If you can’t explain it in one punchy sentence, you’re not ready.
Classic Team Misalignment Blunders
(Yes, We’ve Been There)
- ×Trying to target everyone (because that worked out so well)
- ×Focusing on too many behaviors at once (let’s not confuse the issue)
- ×Being vague about messaging (your team isn’t a fortune cookie)
- ×Ignoring existing frustrations (you’re not a mind reader)
- ×Relying solely on emails to communicate the strategy (good luck with that)
- ×Creating a strategy without a clear execution plan (that’s just wishful thinking)
- ×Assuming everyone is on the same page (spoiler alert: they’re not)
- ×Neglecting to revisit the strategy regularly (because things never change, right?)
Avoiding these blunders will put you miles ahead of most teams who are just winging it.
Real Examples
Marketing Team Alignment
Aligning a marketing team for a new product launch.
GET
Social media influencers in the beauty niche.
WHO
They’ve previously engaged with brand campaigns but often feel overwhelmed by brands reaching out with unclear expectations.
TO
Use our new product and share their honest reviews.
BY
Providing a clear brief that outlines what we want, what they’ll get, and a simple timeline for posting.
Why this works
Clear expectations mean they know exactly what to deliver, cutting down on back-and-forth and ensuring your message gets out on schedule.
Sales Team Coordination
Bringing the sales team together to tackle a new market.
GET
Small to medium business owners looking for efficient solutions.
WHO
They’re frustrated with traditional sales pitches that don’t address their specific pain points.
TO
Get a free consultation to understand how our solution can save them time.
BY
Equipping the sales team with tailored scripts and case studies that speak directly to these businesses’ needs.
Why this works
When sales reps understand their audience and have the right tools, they can connect more effectively, leading to higher conversion rates.
Product Development Team Focus
Aligning the product development team on a new feature.
GET
Current users of the product who have requested similar features.
WHO
They’re frustrated by the lack of updates despite consistent feedback.
TO
Participate in a beta test to improve their experience.
BY
Creating a feedback loop where users can easily share their thoughts during the beta phase, and incentivizing their participation with exclusive access.
Why this works
Engaged users feel valued and are more likely to stick around, plus their feedback directly informs product improvements.
Frequently Asked Questions
How can our team get aligned on a project?
Use the Get Who To By framework to clarify your target, understand their behaviors, craft a clear message, and outline a concrete plan to engage them.
What’s the first step in using the Get Who To By framework?
Start by identifying the most relevant target audience. This isn’t about reaching everyone; it’s about reaching the right people.
How detailed should our messaging be?
Keep it straightforward. Your message should be clear enough that anyone can grasp it within seconds—no one has time for ambiguity.
How do we make sure everyone is on the same page?
Regular check-ins and updates on progress are key. Don’t let your strategy gather dust; keep it alive and relevant.
What if our team still can’t agree?
Revisit your framework. If there’s disagreement, it’s usually a sign that clarity is lacking somewhere in your Get Who To By process.
Generate a Framework for your Product Launch Strategy
Use our framework generator to generate various Get Who To By, 4C, 4 Points Strategy, and other frameworks — all in one place and directly to editable Google SLIDES!
Go to Framework Generator