Align Marketing Teams Using Frameworks
Get your team on the same page with frameworks that cut through the noise. These guides show you how to align marketing teams, create shared understanding, and make decisions that stick.
Align Insights with Execution using the 4C Framework
Learn how to align insights with execution using the 4C Framework. Practical guide with step-by-step process and real examples.
Align Marketing and Sales Briefs using Get Who To By
Learn how to align marketing and sales briefs using the Get Who To By framework. Practical guide with step-by-step process and real examples.
Align on Campaign Success Criteria using Get Who To By
Learn how to align on campaign success criteria using the Get Who To By framework. Practical guide with step-by-step process and real examples.
Align Product and Marketing Objectives in SaaS Briefs using Get Who To By
Learn how to align product and marketing objectives in SaaS briefs using the Get Who To By framework. Practical guide with step-by-step process and real examples.
Align Strategy and Creative in One Brief using Get Who To By
Learn how to align strategy and creative in one brief using the Get Who To By framework. Practical guide with step-by-step process and real examples.
Align Supply and Demand Objectives in Marketplace Briefs using Get Who To By
Learn how to align supply and demand objectives in marketplace briefs using the Get Who To By framework. Practical guide with step-by-step process and real examples.
Align Teams Across Functions using the 4C Framework
Learn how to align teams across functions using the 4C Framework. Practical guide with step-by-step process and real examples.
Bring a Project Back on Track with a Sharper Brief using Get Who To By
Learn how to bring a project back on track with a sharper brief using the Get Who To By framework. Practical guide with step-by-step process and real examples.
Bring Every Team Back to One Clear Direction using Get Who To By
Learn how to bring every team back to one clear direction using get who to by using the Get Who To By. Practical guide with step-by-step process and real examples.
Bring Strategic Alignment to Your Team using Get Who To By
Learn how to bring strategic alignment to your team using get who to by using the Get Who To By. Practical guide with step-by-step process and real examples.
Build a Brief That Drives Action, Not Discussion using Get Who To By
Learn how to build a brief that drives action, not discussion using the Get Who To By framework. Practical guide with step-by-step process and real examples.
Build a Cleaner, More Focused Brief with the 4C Framework
Learn how to build a cleaner, more focused brief using the 4C Framework. Practical guide with step-by-step process and real examples.
Build a Customer-First Product Launch using the 4C Framework
Learn how to build a customer-first product launch using the 4C Framework. Practical guide with step-by-step process and real examples.
Build Actionable Briefs Faster with the Get Who To By Framework
Learn how to build actionable briefs faster with the get who to by framework using the Get Who To By. Practical guide with step-by-step process and real examples.
Build High-Conviction Creative Direction with Get Who To By
Learn how to build high-conviction creative direction with get who to by using the Get Who To By. Practical guide with step-by-step process and real examples.
Build Stronger Creative Direction using the 4C Framework
Learn how to build stronger creative direction using the 4C Framework. Practical guide with step-by-step process and real examples.
Clarify What Success Actually Means in a Brief using Get Who To By
Learn how to clarify what success actually means in a brief using the Get Who To By framework. Practical guide with step-by-step process and real examples.
Create a Campaign Brief That People Actually Follow using Get Who To By
Learn how to create a campaign brief that people actually follow using the Get Who To By framework. Practical guide with step-by-step process and real examples.
Create a Clear Brief Under Time Pressure using Get Who To By
Learn how to create a clear brief under time pressure using the Get Who To By framework. Practical guide with step-by-step process and real examples.
Create a Sharper Campaign Brief in Minutes with Get Who To By
Learn how to create a sharper campaign brief in minutes with get who to by using the Get Who To By. Practical guide with step-by-step process and real examples.
Create Cleaner, Simpler Decks using the Get Who To By Framework
Learn how to create cleaner, simpler decks using the get who to by framework using the Get Who To By. Practical guide with step-by-step process and real examples.
Create Clearer, More Persuasive Decks using the 4C Framework
Learn how to create clearer, more persuasive decks using the 4C Framework. Practical guide with step-by-step process and real examples.
Define the One Objective That Matters in a Brief using Get Who To By
Learn how to define the one objective that matters in a brief using the Get Who To By framework. Practical guide with step-by-step process and real examples.
Define the One Thing Your Campaign Must Achieve using Get Who To By
Learn how to define the one thing your campaign must achieve using get who to by using the Get Who To By. Practical guide with step-by-step process and real examples.
Fix a Brief That's Already in Production using Get Who To By
Learn how to fix a brief that's already in production using the Get Who To By framework. Practical guide with step-by-step process and real examples.
Fix a Campaign Brief That Confuses Everyone using Get Who To By
Learn how to fix a campaign brief that confuses everyone using the Get Who To By framework. Practical guide with step-by-step process and real examples.
Fix a Weak Go-To-Market Strategy with the 4C Framework
Learn how to fix a weak go-to-market strategy using the 4C Framework. Practical guide with step-by-step process and real examples.
Fix Briefs with Too Many Objectives using Get Who To By
Learn how to fix briefs with too many objectives using the Get Who To By framework. Practical guide with step-by-step process and real examples.
Fix Product–Marketing Misalignment with the 4C Framework
Learn how to fix product–marketing misalignment using the 4C Framework. Practical guide with step-by-step process and real examples.
Fix Unfocused Strategy using the Get Who To By Framework
Learn how to fix unfocused strategy using the get who to by framework using the Get Who To By. Practical guide with step-by-step process and real examples.
Fixing Marketplace Positioning Confusion with the 4C Framework
Learn how to fix marketplace positioning confusion using the 4C Framework. Practical guide with step-by-step process and real examples.
Gain Strategic Clarity Under Pressure with Get Who To By
Learn how to gain strategic clarity under pressure with get who to by using the Get Who To By. Practical guide with step-by-step process and real examples.
Give Creative Teams Clear Direction without Over-Directing using Get Who To By
Learn how to give creative teams clear direction without over-directing using the Get Who To By framework. Practical guide with step-by-step process and real examples.
How Brand Managers Use the 4C Framework to Maintain Relevance
Learn how brand managers use the 4C Framework to maintain relevance. Practical guide with step-by-step process and real examples.
How CMOs Use the 4C Framework to Refocus Brand Strategy
Learn how CMOs use the 4C Framework to refocus brand strategy. Practical guide with step-by-step process and real examples.
How Content Strategists Use the 4C Framework to Shape Messaging Systems
Learn how content strategists use the 4C Framework to shape messaging systems. Practical guide with step-by-step process and real examples.
How Creative Directors Use the 4C Framework to Sharpen Direction
Learn how creative directors use the 4C Framework to sharpen direction. Practical guide with step-by-step process and real examples.
How Growth Leads Use the 4C Framework to Prioritize Experiments
Learn how growth leads use the 4C Framework to prioritize experiments. Practical guide with step-by-step process and real examples.
How Heads of Product Use the 4C Framework to Support Go-To-Market
Learn how heads of product use the 4C Framework to support go-to-market. Practical guide with step-by-step process and real examples.
How Marketing Managers Use the 4C Framework to Align Stakeholders
Learn how marketing managers use the 4C Framework to align stakeholders. Practical guide with step-by-step process and real examples.
How Product Marketers Use the 4C Framework to Clarify Value Propositions
Learn how product marketers use the 4C Framework to clarify value propositions. Practical guide with step-by-step process and real examples.
How Strategy Directors Use the 4C Framework to Challenge Weak Assumptions
Learn how strategy directors use the 4C Framework to challenge weak assumptions. Practical guide with step-by-step process and real examples.
Plan Behavior-Driven Marketing using the Get Who To By Framework
Learn how to plan behavior-driven marketing using the get who to by framework using the Get Who To By. Practical guide with step-by-step process and real examples.
Plan More Effective Campaigns using the 4C Framework
Learn how to plan more effective campaigns using the 4C Framework. Practical guide with step-by-step process and real examples.
Realign a Project After Conflicting Feedback using Get Who To By
Learn how to realign a project after conflicting feedback using the Get Who To By framework. Practical guide with step-by-step process and real examples.
Rebrief a Campaign Without Starting from Scratch using Get Who To By
Learn how to rebrief a campaign without starting from scratch using the Get Who To By framework. Practical guide with step-by-step process and real examples.
Rebuild Your Brand Positioning using the Get Who To By Framework
Learn how to rebuild your brand positioning using the get who to by framework using the Get Who To By. Practical guide with step-by-step process and real examples.
Rebuild Your Value Proposition using the 4C Framework
Learn how to rebuild your value proposition using the 4C Framework. Practical guide with step-by-step process and real examples.
Reset Your Brand Positioning Around Real Needs using the 4C Framework
Learn how to reset your brand positioning around real needs using the 4C Framework. Practical guide with step-by-step process and real examples.
Resolve Stakeholder Disagreement Through Better Briefing using Get Who To By
Learn how to resolve stakeholder disagreement through better briefing using the Get Who To By framework. Practical guide with step-by-step process and real examples.
Set a Single Campaign Objective using the Get Who To By Framework
Learn how to set a single campaign objective using the get who to by framework using the Get Who To By. Practical guide with step-by-step process and real examples.
Set the Right Goal for a Rebrand using Get Who To By
Learn how to set the right goal for a rebrand using get who to by using the Get Who To By. Practical guide with step-by-step process and real examples.
Simplify Your Strategy for Stakeholders using Get Who To By
Learn how to simplify your strategy for stakeholders using get who to by using the Get Who To By. Practical guide with step-by-step process and real examples.
Solve Positioning Weaknesses using the 4C Framework
Learn how to solve positioning weaknesses using the 4C Framework. Practical guide with step-by-step process and real examples.
Strengthen Creative Output through Sharper Objectives using Get Who To By
Learn how to strengthen creative output through sharper objectives using get who to by using the Get Who To By. Practical guide with step-by-step process and real examples.
Strengthen Your Creative Work using the Get Who To By Framework
Learn how to strengthen your creative work using the get who to by framework using the Get Who To By. Practical guide with step-by-step process and real examples.
Tune Your Strategy to Customer Value using the 4C Framework
Learn how to tune your strategy to customer value using the 4C Framework. Practical guide with step-by-step process and real examples.
Turn a Messy Insight into a Focused Ask using Get Who To By
Learn how to turn a messy insight into a focused ask using get who to by using the Get Who To By. Practical guide with step-by-step process and real examples.
Turn Strategic Thinking into a Usable Brief using Get Who To By
Learn how to turn strategic thinking into a usable brief using the Get Who To By framework. Practical guide with step-by-step process and real examples.
Turn Vague Briefing Language into Clear Direction using Get Who To By
Learn how to turn vague briefing language into clear direction using the Get Who To By framework. Practical guide with step-by-step process and real examples.
Turn Vague Marketing Goals into Concrete Actions using Get Who To By
Learn how to turn vague marketing goals into concrete actions using get who to by using the Get Who To By. Practical guide with step-by-step process and real examples.
Using the 4C Framework as a UX Strategist to Reduce Choice Friction
Learn how to use the 4C Framework as a UX strategist to reduce choice friction. Practical guide with step-by-step process and real examples.
Using the 4C Framework for Consultants Working Across Multiple Clients
Learn how to use the 4C Framework for consultants working across multiple clients. Practical guide with step-by-step process and real examples.
Using the 4C Framework for Cross-Functional Leadership Teams
Learn how to use the 4C Framework for cross-functional leadership teams. Practical guide with step-by-step process and real examples.
Using the 4C Framework for Internal Brand Alignment Workshops
Learn how to use the 4C Framework for internal brand alignment workshops. Practical guide with step-by-step process and real examples.
Using the 4C Framework for Sales Enablement Teams
Learn how to use the 4C Framework for sales enablement teams. Practical guide with step-by-step process and real examples.
Why Customers Don't Care — Fixed with the 4C Framework
Learn why customers don't care and how to fix it using the 4C Framework. Practical guide with step-by-step process and real examples.