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Marketing Framework Guides for Brand Managers

Framework guides built specifically for Brand Managers. Learn how to use proven marketing frameworks to solve the problems you face every day, with step-by-step processes and real-world examples that actually work.

PRODUCT LAUNCHGet Who To By

A Clear Product Launch Strategy using the Get Who To By Framework

Learn how to a clear product launch strategy using the get who to by framework using the Get Who To By. Practical guide with step-by-step process and real examples.

A Clear Product Launch Strategy using the Get Who To By Framework

Applying the 4C Framework to FMCG Brands Fighting Category Indifference

Applying the 4C Framework to Healthcare Communication Without Fear Tactics

Applying the 4C Framework to Media Brands Struggling for Attention

Applying the 4C Framework to NGO and Purpose-Driven Brands

Bring Strategic Alignment to Your Team using Get Who To By

Build a Cleaner, More Focused Brief with the 4C Framework

Build a Clear Value Proposition with the 4C Framework

Build a Customer-First Product Launch using the 4C Framework

Build Customer Relevance in Saturated Categories with 4C

Build High-Conviction Creative Direction with Get Who To By

Build Stronger Creative Direction using the 4C Framework

Building E-commerce Relevance Beyond Discounts with the 4C Framework

Clarify Engagement Objectives in Media Campaign Briefs using Get Who To By

Clarify the Primary Customer Action in Telco Campaigns using Get Who To By

Create Compliant but Focused Healthcare Briefs using Get Who To By

Create Customer-Centric Campaigns with the 4C Framework

Define Clear Behavioral Goals for Utility Campaigns using Get Who To By

Define the One Action Travel Campaigns Must Trigger using Get Who To By

Define the One Behavior Healthcare Campaigns Must Drive using Get Who To By

Define the One Shopper Behavior That Matters using Get Who To By

Define the One Thing Your Campaign Must Achieve using Get Who To By

Define the One Trust-Building Action in Financial Campaigns using Get Who To By

Differentiate Beyond Price with the 4C Framework

Fix Awareness-Only Telco Briefs using Get Who To By

Fix Content-Led Campaign Briefs That Lack Direction using Get Who To By

Fix Fear-Based Healthcare Messaging at the Brief Level using Get Who To By

Fix Overcomplicated Messaging using the 4C Framework

Fix Overloaded FMCG Campaign Briefs using Get Who To By

Fix Risk-Averse Financial Briefs using Get Who To By

Fixing Automotive Messaging Overload with the 4C Framework

Fixing Marketplace Positioning Confusion with the 4C Framework

Gain Strategic Clarity Under Pressure with Get Who To By

How Brand Managers Use the 4C Framework to Maintain Relevance

How CMOs Use the 4C Framework to Refocus Brand Strategy

How Creative Directors Use the 4C Framework to Sharpen Direction

How Marketing Managers Use the 4C Framework to Align Stakeholders

Make Communication Truly Customer-Centric using the 4C Framework

Make Your Messaging Matter using the 4C Framework

Plan More Effective Campaigns using the 4C Framework

Rebuild Trust in Brand Communication with the 4C Framework

Rebuild Your Brand Positioning using the Get Who To By Framework

Rebuild Your Value Proposition using the 4C Framework

Reset Your Brand Positioning Around Real Needs using the 4C Framework

Set a Single Campaign Objective using the Get Who To By Framework

Set the Right Goal for a Rebrand using Get Who To By

Shift Your Thinking from Product to Person with the 4C Framework

Simplify Your Strategy for Stakeholders using Get Who To By

Solve Positioning Weaknesses using the 4C Framework

Strengthen Creative Output through Sharper Objectives using Get Who To By

Strengthen Your Creative Work using the Get Who To By Framework

Translate Product Features into Human Benefits with the 4C Framework

Tune Your Strategy to Customer Value using the 4C Framework

Turn Data Into Better Storytelling using the 4C Framework

Turn Vague Marketing Goals into Concrete Actions using Get Who To By

Understand Real Buying Motivation using the 4C Framework

Using the 4C Framework as a Brand Strategist to Fix Positioning Gaps

Using the 4C Framework for Internal Brand Alignment Workshops

Using the 4C Framework for Travel Brands Selling the Same Destinations

Using the 4C Framework to Differentiate Retail Brands Beyond Price Wars

Using the 4C Framework to Reposition Legacy Brands in Modern Categories