Industry

Marketing Framework Guides for Enterprise Software Brands

Marketing framework guides tailored for enterprise software. Learn how to apply proven frameworks to your industry's unique challenges, with strategies and examples that speak your language.

VALUE PROPOSITION4C Framework

Applying the 4C Framework to Enterprise Software Nobody Wants to Buy

Learn how to apply the 4C Framework to enterprise software nobody wants to buy. Practical guide with step-by-step process and real examples.

MESSAGING & COMMUNICATION4C Framework

Create Clearer, More Persuasive Decks using the 4C Framework

Learn how to create clearer, more persuasive decks using the 4C Framework. Practical guide with step-by-step process and real examples.

GO-TO-MARKET STRATEGY4C Framework

Fix a Weak Go-To-Market Strategy with the 4C Framework

Learn how to fix a weak go-to-market strategy using the 4C Framework. Practical guide with step-by-step process and real examples.

MESSAGING & COMMUNICATION4C Framework

Fix Overcomplicated Messaging using the 4C Framework

Learn how to fix overcomplicated messaging using the 4C Framework. Practical guide with step-by-step process and real examples.

TEAM ALIGNMENT4C Framework

Fix Product–Marketing Misalignment with the 4C Framework

Learn how to fix product–marketing misalignment using the 4C Framework. Practical guide with step-by-step process and real examples.

GO-TO-MARKET STRATEGY4C Framework

How Heads of Product Use the 4C Framework to Support Go-To-Market

Learn how heads of product use the 4C Framework to support go-to-market. Practical guide with step-by-step process and real examples.

VALUE PROPOSITION4C Framework

How Product Marketers Use the 4C Framework to Clarify Value Propositions

Learn how product marketers use the 4C Framework to clarify value propositions. Practical guide with step-by-step process and real examples.

MESSAGING & COMMUNICATION4C Framework

Translate Product Features into Human Benefits with the 4C Framework

Learn how to translate product features into human benefits using the 4C Framework. Practical guide with step-by-step process and real examples.

MESSAGING & COMMUNICATION4C Framework

Using the 4C Framework for B2B Services with Long Sales Cycles

Learn how to use the 4C Framework for B2B services with long sales cycles. Practical guide with step-by-step process and real examples.

SALES PROBLEMS4C Framework

Using the 4C Framework for Sales Enablement Teams

Learn how to use the 4C Framework for sales enablement teams. Practical guide with step-by-step process and real examples.

BRAND POSITIONING4C Framework

Using the 4C Framework to Position SaaS Products in Crowded Markets

Learn how to position SaaS products in crowded markets using the 4C Framework. Practical guide with step-by-step process and real examples.