Role

Marketing Framework Guides for Leaders

Framework guides built specifically for Leaders. Learn how to use proven marketing frameworks to solve the problems you face every day, with step-by-step processes and real-world examples that actually work.

TEAM ALIGNMENT4C Framework

Align Insights with Execution using the 4C Framework

Learn how to align insights with execution using the 4C Framework. Practical guide with step-by-step process and real examples.

TEAM ALIGNMENT4C Framework

Align Teams Across Functions using the 4C Framework

Learn how to align teams across functions using the 4C Framework. Practical guide with step-by-step process and real examples.

TEAM ALIGNMENTGet Who To By

Bring Every Team Back to One Clear Direction using Get Who To By

Learn how to bring every team back to one clear direction using get who to by using the Get Who To By. Practical guide with step-by-step process and real examples.

TEAM ALIGNMENTGet Who To By

Bring Strategic Alignment to Your Team using Get Who To By

Learn how to bring strategic alignment to your team using get who to by using the Get Who To By. Practical guide with step-by-step process and real examples.

GO-TO-MARKET STRATEGY4C Framework

Fix a Weak Go-To-Market Strategy with the 4C Framework

Learn how to fix a weak go-to-market strategy using the 4C Framework. Practical guide with step-by-step process and real examples.

TEAM ALIGNMENT4C Framework

Fix Product–Marketing Misalignment with the 4C Framework

Learn how to fix product–marketing misalignment using the 4C Framework. Practical guide with step-by-step process and real examples.

CAMPAIGN STRATEGYGet Who To By

Gain Strategic Clarity Under Pressure with Get Who To By

Learn how to gain strategic clarity under pressure with get who to by using the Get Who To By. Practical guide with step-by-step process and real examples.

BRAND POSITIONING4C Framework

How CMOs Use the 4C Framework to Refocus Brand Strategy

Learn how CMOs use the 4C Framework to refocus brand strategy. Practical guide with step-by-step process and real examples.

CONVERSION & PERFORMANCE4C Framework

How Growth Leads Use the 4C Framework to Prioritize Experiments

Learn how growth leads use the 4C Framework to prioritize experiments. Practical guide with step-by-step process and real examples.

GO-TO-MARKET STRATEGY4C Framework

How Heads of Product Use the 4C Framework to Support Go-To-Market

Learn how heads of product use the 4C Framework to support go-to-market. Practical guide with step-by-step process and real examples.

TEAM ALIGNMENT4C Framework

How Marketing Managers Use the 4C Framework to Align Stakeholders

Learn how marketing managers use the 4C Framework to align stakeholders. Practical guide with step-by-step process and real examples.

TEAM ALIGNMENTGet Who To By

Simplify Your Strategy for Stakeholders using Get Who To By

Learn how to simplify your strategy for stakeholders using get who to by using the Get Who To By. Practical guide with step-by-step process and real examples.

TEAM ALIGNMENT4C Framework

Using the 4C Framework for Cross-Functional Leadership Teams

Learn how to use the 4C Framework for cross-functional leadership teams. Practical guide with step-by-step process and real examples.

TEAM ALIGNMENT4C Framework

Using the 4C Framework for Internal Brand Alignment Workshops

Learn how to use the 4C Framework for internal brand alignment workshops. Practical guide with step-by-step process and real examples.

SALES PROBLEMS4C Framework

Using the 4C Framework for Sales Enablement Teams

Learn how to use the 4C Framework for sales enablement teams. Practical guide with step-by-step process and real examples.