Industry

    Marketing Framework Guides for EdTech Brands

    Marketing framework guides tailored for edtech. Learn how to apply proven frameworks to your industry's unique challenges, with strategies and examples that speak your language.

    MARKETING PROBLEMS4C Framework

    Applying the 4C Framework to Subscription Products with High Churn

    Learn how to apply the 4C Framework to subscription products with high churn. Practical guide with step-by-step process and real examples.

    BRIEF DEVELOPMENTGet Who To By

    Define Learning Adoption Goals in EdTech Briefs using Get Who To By

    Learn how to define learning adoption goals in EdTech briefs using the Get Who To By framework. Practical guide with step-by-step process and real examples.

    BRIEF DEVELOPMENTGet Who To By

    Fix Feature-Led EdTech Messaging at the Brief Level using Get Who To By

    Learn how to fix feature-led EdTech messaging at the brief level using the Get Who To By framework. Practical guide with step-by-step process and real examples.

    MESSAGING & COMMUNICATION4C Framework

    Fix Overcomplicated Messaging using the 4C Framework

    Learn how to fix overcomplicated messaging using the 4C Framework. Practical guide with step-by-step process and real examples.

    GO-TO-MARKET STRATEGY4C Framework

    How Heads of Product Use the 4C Framework to Support Go-To-Market

    Learn how heads of product use the 4C Framework to support go-to-market. Practical guide with step-by-step process and real examples.

    VALUE PROPOSITION4C Framework

    How Product Marketers Use the 4C Framework to Clarify Value Propositions

    Learn how product marketers use the 4C Framework to clarify value propositions. Practical guide with step-by-step process and real examples.

    BRAND POSITIONING4C Framework

    How Startup Marketers Use the 4C Framework Under Budget Pressure

    Learn how startup marketers use the 4C Framework under budget pressure. Practical guide with step-by-step process and real examples.

    CONVERSION & PERFORMANCE4C Framework

    Improve Conversion Without Changing the Product with 4C

    Learn how to improve conversion without changing the product using the 4C Framework. Practical guide with step-by-step process and real examples.

    CONVERSION & PERFORMANCE4C Framework

    Strengthen Your Landing Page Strategy with the 4C Framework

    Learn how to strengthen your landing page strategy using the 4C Framework. Practical guide with step-by-step process and real examples.

    MESSAGING & COMMUNICATION4C Framework

    Translate Product Features into Human Benefits with the 4C Framework

    Learn how to translate product features into human benefits using the 4C Framework. Practical guide with step-by-step process and real examples.

    CONVERSION & PERFORMANCE4C Framework

    Using the 4C Framework as a UX Strategist to Reduce Choice Friction

    Learn how to use the 4C Framework as a UX strategist to reduce choice friction. Practical guide with step-by-step process and real examples.

    BRAND POSITIONING4C Framework

    Using the 4C Framework for EdTech Products Competing on Features

    Learn how to use the 4C Framework for EdTech products competing on features. Practical guide with step-by-step process and real examples.

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