Industry

    Marketing Framework Guides for Fintech Brands

    Marketing framework guides tailored for fintech. Learn how to apply proven frameworks to your industry's unique challenges, with strategies and examples that speak your language.

    BRAND POSITIONING4C Framework

    Applying the 4C Framework to Fintech Apps Fighting Trust Barriers

    Learn how to apply the 4C Framework to fintech apps fighting trust barriers. Practical guide with step-by-step process and real examples.

    MARKETING PROBLEMS4C Framework

    Applying the 4C Framework to Subscription Products with High Churn

    Learn how to apply the 4C Framework to subscription products with high churn. Practical guide with step-by-step process and real examples.

    VALUE PROPOSITION4C Framework

    Build a Clear Value Proposition with the 4C Framework

    Learn how to build a clear value proposition using the 4C Framework. Practical guide with step-by-step process and real examples.

    PRODUCT LAUNCHGet Who To By

    Clarify Conversion Objectives in Fintech Launches using Get Who To By

    Learn how to clarify conversion objectives in fintech launches using the Get Who To By framework. Practical guide with step-by-step process and real examples.

    MESSAGING & COMMUNICATION4C Framework

    Fix Overcomplicated Messaging using the 4C Framework

    Learn how to fix overcomplicated messaging using the 4C Framework. Practical guide with step-by-step process and real examples.

    TEAM ALIGNMENT4C Framework

    Fix Product–Marketing Misalignment with the 4C Framework

    Learn how to fix product–marketing misalignment using the 4C Framework. Practical guide with step-by-step process and real examples.

    CONVERSION & PERFORMANCE4C Framework

    How Growth Leads Use the 4C Framework to Prioritize Experiments

    Learn how growth leads use the 4C Framework to prioritize experiments. Practical guide with step-by-step process and real examples.

    GO-TO-MARKET STRATEGY4C Framework

    How Heads of Product Use the 4C Framework to Support Go-To-Market

    Learn how heads of product use the 4C Framework to support go-to-market. Practical guide with step-by-step process and real examples.

    VALUE PROPOSITION4C Framework

    How Product Marketers Use the 4C Framework to Clarify Value Propositions

    Learn how product marketers use the 4C Framework to clarify value propositions. Practical guide with step-by-step process and real examples.

    BRAND POSITIONING4C Framework

    How Startup Marketers Use the 4C Framework Under Budget Pressure

    Learn how startup marketers use the 4C Framework under budget pressure. Practical guide with step-by-step process and real examples.

    CONVERSION & PERFORMANCE4C Framework

    Improve Conversion Without Changing the Product with 4C

    Learn how to improve conversion without changing the product using the 4C Framework. Practical guide with step-by-step process and real examples.

    MESSAGING & COMMUNICATION4C Framework

    Rebuild Trust in Brand Communication with the 4C Framework

    Learn how to rebuild trust in brand communication using the 4C Framework. Practical guide with step-by-step process and real examples.

    VALUE PROPOSITION4C Framework

    Rebuild Your Value Proposition using the 4C Framework

    Learn how to rebuild your value proposition using the 4C Framework. Practical guide with step-by-step process and real examples.

    BRAND POSITIONING4C Framework

    Solve Positioning Weaknesses using the 4C Framework

    Learn how to solve positioning weaknesses using the 4C Framework. Practical guide with step-by-step process and real examples.

    CONVERSION & PERFORMANCE4C Framework

    Strengthen Your Landing Page Strategy with the 4C Framework

    Learn how to strengthen your landing page strategy using the 4C Framework. Practical guide with step-by-step process and real examples.

    MESSAGING & COMMUNICATION4C Framework

    Translate Product Features into Human Benefits with the 4C Framework

    Learn how to translate product features into human benefits using the 4C Framework. Practical guide with step-by-step process and real examples.

    CONVERSION & PERFORMANCE4C Framework

    Understand Why Customers Hesitate to Buy with 4C

    Learn why customers hesitate to buy and how to address it using the 4C Framework. Practical guide with step-by-step process and real examples.

    CONVERSION & PERFORMANCE4C Framework

    Using the 4C Framework as a Performance Marketer to Improve Conversion

    Learn how to use the 4C Framework as a performance marketer to improve conversion. Practical guide with step-by-step process and real examples.

    CONVERSION & PERFORMANCE4C Framework

    Using the 4C Framework as a UX Strategist to Reduce Choice Friction

    Learn how to use the 4C Framework as a UX strategist to reduce choice friction. Practical guide with step-by-step process and real examples.

    SALES PROBLEMS4C Framework

    Using the 4C Framework for Sales Enablement Teams

    Learn how to use the 4C Framework for sales enablement teams. Practical guide with step-by-step process and real examples.

    MESSAGING & COMMUNICATION4C Framework

    Using the 4C Framework to Market Financial Products People Don't Trust

    Learn how to market financial products people don't trust using the 4C Framework. Practical guide with step-by-step process and real examples.

    VALUE PROPOSITION4C Framework

    Why Customers Don't Care — Fixed with the 4C Framework

    Learn why customers don't care and how to fix it using the 4C Framework. Practical guide with step-by-step process and real examples.

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