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    Marketing Framework Guides for Strategy Directors

    Framework guides built specifically for Strategy Directors. Learn how to use proven marketing frameworks to solve the problems you face every day, with step-by-step processes and real-world examples that actually work.

    BRAND POSITIONING4 Points Strategy

    Align Brand Capability with Strategy Using 4 Points Strategy Framework

    Learn how to align brand capability with strategy using the 4 Points Strategy Framework. Practical guide with step-by-step process and real examples.

    TEAM ALIGNMENT4C Framework

    Align Insights with Execution using the 4C Framework

    Learn how to align insights with execution using the 4C Framework. Practical guide with step-by-step process and real examples.

    BRAND POSITIONING4 Points Strategy

    Anchor Strategy in Human Reality with the 4 Points Strategy

    Learn how to anchor strategy in human reality using the 4 Points Strategy Framework. Practical guide with step-by-step process and real examples.

    BRAND POSITIONING4C Framework

    Applying the 4C Framework to FMCG Brands Fighting Category Indifference

    Learn how to apply the 4C Framework to FMCG brands fighting category indifference. Practical guide with step-by-step process and real examples.

    BRAND POSITIONING4C Framework

    Applying the 4C Framework to Media Brands Struggling for Attention

    Learn how to apply the 4C Framework to media brands struggling for attention. Practical guide with step-by-step process and real examples.

    TEAM ALIGNMENTGet Who To By

    Bring Every Team Back to One Clear Direction using Get Who To By

    Learn how to bring every team back to one clear direction using get who to by using the Get Who To By. Practical guide with step-by-step process and real examples.

    BRIEF DEVELOPMENT4C Framework

    Build a Cleaner, More Focused Brief with the 4C Framework

    Learn how to build a cleaner, more focused brief using the 4C Framework. Practical guide with step-by-step process and real examples.

    VALUE PROPOSITION4C Framework

    Build a Clear Value Proposition with the 4C Framework

    Learn how to build a clear value proposition using the 4C Framework. Practical guide with step-by-step process and real examples.

    BRIEF DEVELOPMENTGet Who To By

    Build Actionable Briefs Faster with the Get Who To By Framework

    Learn how to build actionable briefs faster with the get who to by framework using the Get Who To By. Practical guide with step-by-step process and real examples.

    BRAND POSITIONING4C Framework

    Building E-commerce Relevance Beyond Discounts with the 4C Framework

    Learn how to build e-commerce relevance beyond discounts using the 4C Framework. Practical guide with step-by-step process and real examples.

    BRAND POSITIONING4 Points Strategy

    Clarify Why You Win Using the 4 Points Strategy

    Learn how to clarify why you win using the 4 Points Strategy Framework. Practical guide with step-by-step process and real examples.

    MESSAGING & COMMUNICATIONGet Who To By

    Create Cleaner, Simpler Decks using the Get Who To By Framework

    Learn how to create cleaner, simpler decks using the get who to by framework using the Get Who To By. Practical guide with step-by-step process and real examples.

    MESSAGING & COMMUNICATION4C Framework

    Create Clearer, More Persuasive Decks using the 4C Framework

    Learn how to create clearer, more persuasive decks using the 4C Framework. Practical guide with step-by-step process and real examples.

    CAMPAIGN STRATEGY4C Framework

    Create Customer-Centric Campaigns with the 4C Framework

    Learn how to create customer-centric campaigns using the 4C Framework. Practical guide with step-by-step process and real examples.

    BRAND POSITIONING4 Points Strategy

    Define Clear Strategic Direction Using the 4 Points Strategy Framework

    Learn how to define clear strategic direction using the 4 Points Strategy Framework. Practical guide with step-by-step process and real examples.

    BRIEF DEVELOPMENT4 Points Strategy

    Define the Strategic Core of Briefs with 4 Points Strategy

    Learn how to define the strategic core of briefs using the 4 Points Strategy Framework. Practical guide with step-by-step process and real examples.

    MARKETING PROBLEMS4C Framework

    Diagnose Campaign Underperformance with the 4C Framework

    Learn how to diagnose campaign underperformance using the 4C Framework. Practical guide with step-by-step process and real examples.

    BRAND POSITIONING4C Framework

    Differentiate Beyond Price with the 4C Framework

    Learn how to differentiate beyond price using the 4C Framework. Practical guide with step-by-step process and real examples.

    GO-TO-MARKET STRATEGY4C Framework

    Fix a Weak Go-To-Market Strategy with the 4C Framework

    Learn how to fix a weak go-to-market strategy using the 4C Framework. Practical guide with step-by-step process and real examples.

    BRAND POSITIONING4 Points Strategy

    Fix Meaningless Insights Using the 4 Points Strategy Framework

    Learn how to fix meaningless insights using the 4 Points Strategy Framework. Practical guide with step-by-step process and real examples.

    TEAM ALIGNMENT4C Framework

    Fix Product–Marketing Misalignment with the 4C Framework

    Learn how to fix product–marketing misalignment using the 4C Framework. Practical guide with step-by-step process and real examples.

    CAMPAIGN STRATEGYGet Who To By

    Fix Unfocused Strategy using the Get Who To By Framework

    Learn how to fix unfocused strategy using the get who to by framework using the Get Who To By. Practical guide with step-by-step process and real examples.

    BRAND POSITIONING4 Points Strategy

    Fix Unused Strategy with the 4 Points Strategy

    Learn how to fix unused strategy using the 4 Points Strategy Framework. Practical guide with step-by-step process and real examples.

    MESSAGING & COMMUNICATIONGet Who To By

    Fix Your Off-Target Messaging using the Get Who To By Framework

    Learn how to fix your off-target messaging using the get who to by framework using the Get Who To By. Practical guide with step-by-step process and real examples.

    MESSAGING & COMMUNICATION4C Framework

    Fixing Telco Offers Nobody Understands with the 4C Framework

    Learn how to fix telco offers nobody understands using the 4C Framework. Practical guide with step-by-step process and real examples.

    CAMPAIGN STRATEGYGet Who To By

    Gain Strategic Clarity Under Pressure with Get Who To By

    Learn how to gain strategic clarity under pressure with get who to by using the Get Who To By. Practical guide with step-by-step process and real examples.

    BRAND POSITIONING4C Framework

    How Brand Managers Use the 4C Framework to Maintain Relevance

    Learn how brand managers use the 4C Framework to maintain relevance. Practical guide with step-by-step process and real examples.

    BRAND POSITIONING4 Points Strategy

    How Brand Strategists Sharpen Brand Direction Using the 4 Points Strategy

    Learn how brand strategists sharpen brand direction using the 4 Points Strategy Framework. Practical guide with step-by-step process and real examples.

    MESSAGING & COMMUNICATION4C Framework

    How Content Strategists Use the 4C Framework to Shape Messaging Systems

    Learn how content strategists use the 4C Framework to shape messaging systems. Practical guide with step-by-step process and real examples.

    TEAM ALIGNMENT4C Framework

    How Marketing Managers Use the 4C Framework to Align Stakeholders

    Learn how marketing managers use the 4C Framework to align stakeholders. Practical guide with step-by-step process and real examples.

    BRAND POSITIONING4C Framework

    How Strategy Directors Use the 4C Framework to Challenge Weak Assumptions

    Learn how strategy directors use the 4C Framework to challenge weak assumptions. Practical guide with step-by-step process and real examples.

    BRAND POSITIONING4 Points Strategy

    Identify Real Brand Advantage Using the 4 Points Strategy Framework

    Learn how to identify real brand advantage using the 4 Points Strategy Framework. Practical guide with step-by-step process and real examples.

    BRAND POSITIONING4 Points Strategy

    Identify Strategic Tension Using the 4 Points Strategy

    Learn how to identify strategic tension using the 4 Points Strategy Framework. Practical guide with step-by-step process and real examples.

    BRIEF DEVELOPMENT4 Points Strategy

    Make Strategic Trade-Offs Explicit Using 4 Points Strategy Framework

    Learn how to make strategic trade-offs explicit using the 4 Points Strategy Framework. Practical guide with step-by-step process and real examples.

    MESSAGING & COMMUNICATION4C Framework

    Make Your Messaging Matter using the 4C Framework

    Learn how to make your messaging matter using the 4C Framework. Practical guide with step-by-step process and real examples.

    CAMPAIGN STRATEGYGet Who To By

    Plan Behavior-Driven Marketing using the Get Who To By Framework

    Learn how to plan behavior-driven marketing using the get who to by framework using the Get Who To By. Practical guide with step-by-step process and real examples.

    CAMPAIGN STRATEGY4C Framework

    Plan More Effective Campaigns using the 4C Framework

    Learn how to plan more effective campaigns using the 4C Framework. Practical guide with step-by-step process and real examples.

    MESSAGING & COMMUNICATION4C Framework

    Rebuild Trust in Brand Communication with the 4C Framework

    Learn how to rebuild trust in brand communication using the 4C Framework. Practical guide with step-by-step process and real examples.

    BRAND POSITIONINGGet Who To By

    Rebuild Your Brand Positioning using the Get Who To By Framework

    Learn how to rebuild your brand positioning using the get who to by framework using the Get Who To By. Practical guide with step-by-step process and real examples.

    VALUE PROPOSITION4C Framework

    Rebuild Your Value Proposition using the 4C Framework

    Learn how to rebuild your value proposition using the 4C Framework. Practical guide with step-by-step process and real examples.

    BRAND POSITIONING4 Points Strategy

    Replace Vague Brand Thinking with the 4 Points Strategy

    Learn how to replace vague brand thinking with the 4 Points Strategy Framework. Practical guide with step-by-step process and real examples.

    TEAM ALIGNMENTGet Who To By

    Resolve Stakeholder Disagreement Through Better Briefing using Get Who To By

    Learn how to resolve stakeholder disagreement through better briefing using the Get Who To By framework. Practical guide with step-by-step process and real examples.

    BRAND POSITIONING4 Points Strategy

    Separate Insight from Research Noise Using the 4 Points Strategy Framework

    Learn how to separate insight from research noise using the 4 Points Strategy Framework. Practical guide with step-by-step process and real examples.

    CAMPAIGN STRATEGYGet Who To By

    Set a Single Campaign Objective using the Get Who To By Framework

    Learn how to set a single campaign objective using the get who to by framework using the Get Who To By. Practical guide with step-by-step process and real examples.

    BRAND POSITIONINGGet Who To By

    Set the Right Goal for a Rebrand using Get Who To By

    Learn how to set the right goal for a rebrand using get who to by using the Get Who To By. Practical guide with step-by-step process and real examples.

    TEAM ALIGNMENTGet Who To By

    Simplify Your Strategy for Stakeholders using Get Who To By

    Learn how to simplify your strategy for stakeholders using get who to by using the Get Who To By. Practical guide with step-by-step process and real examples.

    BRAND POSITIONING4C Framework

    Solve Positioning Weaknesses using the 4C Framework

    Learn how to solve positioning weaknesses using the 4C Framework. Practical guide with step-by-step process and real examples.

    BRIEF DEVELOPMENTGet Who To By

    Strengthen Your Creative Work using the Get Who To By Framework

    Learn how to strengthen your creative work using the get who to by framework using the Get Who To By. Practical guide with step-by-step process and real examples.

    MESSAGING & COMMUNICATION4C Framework

    Translate Product Features into Human Benefits with the 4C Framework

    Learn how to translate product features into human benefits using the 4C Framework. Practical guide with step-by-step process and real examples.

    VALUE PROPOSITION4C Framework

    Tune Your Strategy to Customer Value using the 4C Framework

    Learn how to tune your strategy to customer value using the 4C Framework. Practical guide with step-by-step process and real examples.

    BRIEF DEVELOPMENTGet Who To By

    Turn a Messy Insight into a Focused Ask using Get Who To By

    Learn how to turn a messy insight into a focused ask using get who to by using the Get Who To By. Practical guide with step-by-step process and real examples.

    MESSAGING & COMMUNICATION4C Framework

    Turn Data Into Better Storytelling using the 4C Framework

    Learn how to turn data into better storytelling using the 4C Framework. Practical guide with step-by-step process and real examples.

    BRAND POSITIONING4 Points Strategy

    Turn Insight into Strategic Direction Using the 4 Points Strategy Framework

    Learn how to turn insight into strategic direction using the 4 Points Strategy Framework. Practical guide with step-by-step process and real examples.

    BRAND POSITIONING4 Points Strategy

    Turn Observations into Real Insight with the 4 Points Strategy

    Learn how to turn observations into real insight using the 4 Points Strategy Framework. Practical guide with step-by-step process and real examples.

    CAMPAIGN STRATEGYGet Who To By

    Turn Vague Marketing Goals into Concrete Actions using Get Who To By

    Learn how to turn vague marketing goals into concrete actions using get who to by using the Get Who To By. Practical guide with step-by-step process and real examples.

    MESSAGING & COMMUNICATION4C Framework

    Understand Real Buying Motivation using the 4C Framework

    Learn how to understand real buying motivation using the 4C Framework. Practical guide with step-by-step process and real examples.

    BRAND POSITIONING4C Framework

    Using the 4C Framework as a Brand Strategist to Fix Positioning Gaps

    Learn how to use the 4C Framework as a brand strategist to fix positioning gaps. Practical guide with step-by-step process and real examples.

    CONVERSION & PERFORMANCE4C Framework

    Using the 4C Framework as a UX Strategist to Reduce Choice Friction

    Learn how to use the 4C Framework as a UX strategist to reduce choice friction. Practical guide with step-by-step process and real examples.

    BRAND POSITIONING4C Framework

    Using the 4C Framework for Agency Pitch Strategy

    Learn how to use the 4C Framework for agency pitch strategy. Practical guide with step-by-step process and real examples.

    MESSAGING & COMMUNICATION4C Framework

    Using the 4C Framework for B2B Services with Long Sales Cycles

    Learn how to use the 4C Framework for B2B services with long sales cycles. Practical guide with step-by-step process and real examples.

    TEAM ALIGNMENT4C Framework

    Using the 4C Framework for Internal Brand Alignment Workshops

    Learn how to use the 4C Framework for internal brand alignment workshops. Practical guide with step-by-step process and real examples.

    BRAND POSITIONING4C Framework

    Using the 4C Framework to Differentiate Retail Brands Beyond Price Wars

    Learn how to differentiate retail brands beyond price wars using the 4C Framework. Practical guide with step-by-step process and real examples.

    BRAND POSITIONING4C Framework

    Using the 4C Framework to Position SaaS Products in Crowded Markets

    Learn how to position SaaS products in crowded markets using the 4C Framework. Practical guide with step-by-step process and real examples.

    BRAND POSITIONING4C Framework

    Using the 4C Framework to Reposition Legacy Brands in Modern Categories

    Learn how to reposition legacy brands in modern categories using the 4C Framework. Practical guide with step-by-step process and real examples.

    VALUE PROPOSITION4C Framework

    Why Customers Don't Care — Fixed with the 4C Framework

    Learn why customers don't care and how to fix it using the 4C Framework. Practical guide with step-by-step process and real examples.