Industry

    Marketing Framework Guides for E-commerce Brands

    Marketing framework guides tailored for e-commerce. Learn how to apply proven frameworks to your industry's unique challenges, with strategies and examples that speak your language.

    BRAND POSITIONING4C Framework

    Applying the 4C Framework to FMCG Brands Fighting Category Indifference

    Learn how to apply the 4C Framework to FMCG brands fighting category indifference. Practical guide with step-by-step process and real examples.

    VALUE PROPOSITION4C Framework

    Build a Clear Value Proposition with the 4C Framework

    Learn how to build a clear value proposition using the 4C Framework. Practical guide with step-by-step process and real examples.

    PRODUCT LAUNCH4C Framework

    Build a Customer-First Product Launch using the 4C Framework

    Learn how to build a customer-first product launch using the 4C Framework. Practical guide with step-by-step process and real examples.

    BRAND POSITIONING4C Framework

    Build Customer Relevance in Saturated Categories with 4C

    Learn how to build customer relevance in saturated categories using the 4C Framework. Practical guide with step-by-step process and real examples.

    CREATIVE DIRECTIONGet Who To By

    Build High-Conviction Creative Direction with Get Who To By

    Learn how to build high-conviction creative direction with get who to by using the Get Who To By. Practical guide with step-by-step process and real examples.

    BRAND POSITIONING4C Framework

    Building E-commerce Relevance Beyond Discounts with the 4C Framework

    Learn how to build e-commerce relevance beyond discounts using the 4C Framework. Practical guide with step-by-step process and real examples.

    BRIEF DEVELOPMENTGet Who To By

    Create a Sharper Campaign Brief in Minutes with Get Who To By

    Learn how to create a sharper campaign brief in minutes with get who to by using the Get Who To By. Practical guide with step-by-step process and real examples.

    CAMPAIGN STRATEGY4C Framework

    Create Customer-Centric Campaigns with the 4C Framework

    Learn how to create customer-centric campaigns using the 4C Framework. Practical guide with step-by-step process and real examples.

    CAMPAIGN STRATEGYGet Who To By

    Define the One Thing Your Campaign Must Achieve using Get Who To By

    Learn how to define the one thing your campaign must achieve using get who to by using the Get Who To By. Practical guide with step-by-step process and real examples.

    BRAND POSITIONING4C Framework

    Differentiate Beyond Price with the 4C Framework

    Learn how to differentiate beyond price using the 4C Framework. Practical guide with step-by-step process and real examples.

    GO-TO-MARKET STRATEGY4C Framework

    Fix a Weak Go-To-Market Strategy with the 4C Framework

    Learn how to fix a weak go-to-market strategy using the 4C Framework. Practical guide with step-by-step process and real examples.

    BRAND POSITIONING4C Framework

    Fixing Marketplace Positioning Confusion with the 4C Framework

    Learn how to fix marketplace positioning confusion using the 4C Framework. Practical guide with step-by-step process and real examples.

    CAMPAIGN STRATEGYGet Who To By

    Gain Strategic Clarity Under Pressure with Get Who To By

    Learn how to gain strategic clarity under pressure with get who to by using the Get Who To By. Practical guide with step-by-step process and real examples.

    BRAND POSITIONING4C Framework

    How Brand Managers Use the 4C Framework to Maintain Relevance

    Learn how brand managers use the 4C Framework to maintain relevance. Practical guide with step-by-step process and real examples.

    CONVERSION & PERFORMANCE4C Framework

    How Growth Leads Use the 4C Framework to Prioritize Experiments

    Learn how growth leads use the 4C Framework to prioritize experiments. Practical guide with step-by-step process and real examples.

    CONVERSION & PERFORMANCE4C Framework

    Improve Conversion Without Changing the Product with 4C

    Learn how to improve conversion without changing the product using the 4C Framework. Practical guide with step-by-step process and real examples.

    MESSAGING & COMMUNICATION4C Framework

    Make Communication Truly Customer-Centric using the 4C Framework

    Learn how to make communication truly customer-centric using the 4C Framework. Practical guide with step-by-step process and real examples.

    CAMPAIGN STRATEGYGet Who To By

    Plan Behavior-Driven Marketing using the Get Who To By Framework

    Learn how to plan behavior-driven marketing using the get who to by framework using the Get Who To By. Practical guide with step-by-step process and real examples.

    VALUE PROPOSITION4C Framework

    Rebuild Your Value Proposition using the 4C Framework

    Learn how to rebuild your value proposition using the 4C Framework. Practical guide with step-by-step process and real examples.

    MESSAGING & COMMUNICATION4C Framework

    Shift Your Thinking from Product to Person with the 4C Framework

    Learn how to shift your thinking from product to person using the 4C Framework. Practical guide with step-by-step process and real examples.

    BRAND POSITIONING4C Framework

    Solve Positioning Weaknesses using the 4C Framework

    Learn how to solve positioning weaknesses using the 4C Framework. Practical guide with step-by-step process and real examples.

    BRIEF DEVELOPMENTGet Who To By

    Strengthen Your Creative Work using the Get Who To By Framework

    Learn how to strengthen your creative work using the get who to by framework using the Get Who To By. Practical guide with step-by-step process and real examples.

    CONVERSION & PERFORMANCE4C Framework

    Strengthen Your Landing Page Strategy with the 4C Framework

    Learn how to strengthen your landing page strategy using the 4C Framework. Practical guide with step-by-step process and real examples.

    MESSAGING & COMMUNICATION4C Framework

    Translate Product Features into Human Benefits with the 4C Framework

    Learn how to translate product features into human benefits using the 4C Framework. Practical guide with step-by-step process and real examples.

    CONVERSION & PERFORMANCE4C Framework

    Understand Why Customers Hesitate to Buy with 4C

    Learn why customers hesitate to buy and how to address it using the 4C Framework. Practical guide with step-by-step process and real examples.

    CONVERSION & PERFORMANCE4C Framework

    Using the 4C Framework as a Performance Marketer to Improve Conversion

    Learn how to use the 4C Framework as a performance marketer to improve conversion. Practical guide with step-by-step process and real examples.

    CONVERSION & PERFORMANCE4C Framework

    Using the 4C Framework as a UX Strategist to Reduce Choice Friction

    Learn how to use the 4C Framework as a UX strategist to reduce choice friction. Practical guide with step-by-step process and real examples.

    BRAND POSITIONING4C Framework

    Using the 4C Framework for DTC Brands Scaling Past Early Adopters

    Learn how to use the 4C Framework for DTC brands scaling past early adopters. Practical guide with step-by-step process and real examples.

    BRAND POSITIONING4C Framework

    Using the 4C Framework for Travel Brands Selling the Same Destinations

    Learn how to use the 4C Framework for travel brands selling the same destinations. Practical guide with step-by-step process and real examples.

    BRAND POSITIONING4C Framework

    Using the 4C Framework to Differentiate Retail Brands Beyond Price Wars

    Learn how to differentiate retail brands beyond price wars using the 4C Framework. Practical guide with step-by-step process and real examples.

    VALUE PROPOSITION4C Framework

    Why Customers Don't Care — Fixed with the 4C Framework

    Learn why customers don't care and how to fix it using the 4C Framework. Practical guide with step-by-step process and real examples.

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