Role

    Marketing Framework Guides for Performance Marketers

    Framework guides built specifically for Performance Marketers. Learn how to use proven marketing frameworks to solve the problems you face every day, with step-by-step processes and real-world examples that actually work.

    BRAND POSITIONING4C Framework

    Building E-commerce Relevance Beyond Discounts with the 4C Framework

    Learn how to build e-commerce relevance beyond discounts using the 4C Framework. Practical guide with step-by-step process and real examples.

    MARKETING PROBLEMS4C Framework

    Diagnose Campaign Underperformance with the 4C Framework

    Learn how to diagnose campaign underperformance using the 4C Framework. Practical guide with step-by-step process and real examples.

    CONVERSION & PERFORMANCE4C Framework

    How Growth Leads Use the 4C Framework to Prioritize Experiments

    Learn how growth leads use the 4C Framework to prioritize experiments. Practical guide with step-by-step process and real examples.

    CONVERSION & PERFORMANCE4C Framework

    Improve Conversion Without Changing the Product with 4C

    Learn how to improve conversion without changing the product using the 4C Framework. Practical guide with step-by-step process and real examples.

    CONVERSION & PERFORMANCE4C Framework

    Strengthen Your Landing Page Strategy with the 4C Framework

    Learn how to strengthen your landing page strategy using the 4C Framework. Practical guide with step-by-step process and real examples.

    MESSAGING & COMMUNICATION4C Framework

    Understand Real Buying Motivation using the 4C Framework

    Learn how to understand real buying motivation using the 4C Framework. Practical guide with step-by-step process and real examples.

    CONVERSION & PERFORMANCE4C Framework

    Understand Why Customers Hesitate to Buy with 4C

    Learn why customers hesitate to buy and how to address it using the 4C Framework. Practical guide with step-by-step process and real examples.

    CONVERSION & PERFORMANCE4C Framework

    Using the 4C Framework as a Performance Marketer to Improve Conversion

    Learn how to use the 4C Framework as a performance marketer to improve conversion. Practical guide with step-by-step process and real examples.

    BRAND POSITIONING4C Framework

    Using the 4C Framework for DTC Brands Scaling Past Early Adopters

    Learn how to use the 4C Framework for DTC brands scaling past early adopters. Practical guide with step-by-step process and real examples.

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