Watch all Cannes Winners 2026 cases and analysis
    Role

    Marketing Framework Guides for Heads of Product

    Framework guides built specifically for Heads of Product. Learn how to use proven marketing frameworks to solve the problems you face every day, with step-by-step processes and real-world examples that actually work.

    MARKETING PROBLEMS4C Framework

    Applying the 4C Framework to Subscription Products with High Churn

    Learn how to apply the 4C Framework to subscription products with high churn. Practical guide with step-by-step process and real examples.

    GO-TO-MARKET STRATEGY4C Framework

    Fix a Weak Go-To-Market Strategy with the 4C Framework

    Learn how to fix a weak go-to-market strategy using the 4C Framework. Practical guide with step-by-step process and real examples.

    TEAM ALIGNMENT4C Framework

    Fix Product–Marketing Misalignment with the 4C Framework

    Learn how to fix product–marketing misalignment using the 4C Framework. Practical guide with step-by-step process and real examples.

    CONVERSION & PERFORMANCE4C Framework

    How Growth Leads Use the 4C Framework to Prioritize Experiments

    Learn how growth leads use the 4C Framework to prioritize experiments. Practical guide with step-by-step process and real examples.

    GO-TO-MARKET STRATEGY4C Framework

    How Heads of Product Use the 4C Framework to Support Go-To-Market

    Learn how heads of product use the 4C Framework to support go-to-market. Practical guide with step-by-step process and real examples.

    VALUE PROPOSITION4C Framework

    How Product Marketers Use the 4C Framework to Clarify Value Propositions

    Learn how product marketers use the 4C Framework to clarify value propositions. Practical guide with step-by-step process and real examples.

    CONVERSION & PERFORMANCE4C Framework

    Using the 4C Framework as a UX Strategist to Reduce Choice Friction

    Learn how to use the 4C Framework as a UX strategist to reduce choice friction. Practical guide with step-by-step process and real examples.

    BRAND POSITIONING4C Framework

    Using the 4C Framework for EdTech Products Competing on Features

    Learn how to use the 4C Framework for EdTech products competing on features. Practical guide with step-by-step process and real examples.

    BRAND POSITIONING4C Framework

    Using the 4C Framework to Position SaaS Products in Crowded Markets

    Learn how to position SaaS products in crowded markets using the 4C Framework. Practical guide with step-by-step process and real examples.