Role

Marketing Framework Guides for Heads of Product

Framework guides built specifically for Heads of Product. Learn how to use proven marketing frameworks to solve the problems you face every day, with step-by-step processes and real-world examples that actually work.

TEAM ALIGNMENTGet Who To By

Align Product and Marketing Objectives in SaaS Briefs using Get Who To By

Learn how to align product and marketing objectives in SaaS briefs using the Get Who To By framework. Practical guide with step-by-step process and real examples.

MARKETING PROBLEMS4C Framework

Applying the 4C Framework to Subscription Products with High Churn

Learn how to apply the 4C Framework to subscription products with high churn. Practical guide with step-by-step process and real examples.

PRODUCT LAUNCH4C Framework

Build a Customer-First Product Launch using the 4C Framework

Learn how to build a customer-first product launch using the 4C Framework. Practical guide with step-by-step process and real examples.

GO-TO-MARKET STRATEGY4C Framework

Fix a Weak Go-To-Market Strategy with the 4C Framework

Learn how to fix a weak go-to-market strategy using the 4C Framework. Practical guide with step-by-step process and real examples.

TEAM ALIGNMENT4C Framework

Fix Product–Marketing Misalignment with the 4C Framework

Learn how to fix product–marketing misalignment using the 4C Framework. Practical guide with step-by-step process and real examples.

CONVERSION & PERFORMANCE4C Framework

How Growth Leads Use the 4C Framework to Prioritize Experiments

Learn how growth leads use the 4C Framework to prioritize experiments. Practical guide with step-by-step process and real examples.

GO-TO-MARKET STRATEGY4C Framework

How Heads of Product Use the 4C Framework to Support Go-To-Market

Learn how heads of product use the 4C Framework to support go-to-market. Practical guide with step-by-step process and real examples.

VALUE PROPOSITION4C Framework

How Product Marketers Use the 4C Framework to Clarify Value Propositions

Learn how product marketers use the 4C Framework to clarify value propositions. Practical guide with step-by-step process and real examples.

CONVERSION & PERFORMANCE4C Framework

Using the 4C Framework as a UX Strategist to Reduce Choice Friction

Learn how to use the 4C Framework as a UX strategist to reduce choice friction. Practical guide with step-by-step process and real examples.

TEAM ALIGNMENT4C Framework

Using the 4C Framework for Cross-Functional Leadership Teams

Learn how to use the 4C Framework for cross-functional leadership teams. Practical guide with step-by-step process and real examples.

BRAND POSITIONING4C Framework

Using the 4C Framework for EdTech Products Competing on Features

Learn how to use the 4C Framework for EdTech products competing on features. Practical guide with step-by-step process and real examples.

BRAND POSITIONING4C Framework

Using the 4C Framework to Position SaaS Products in Crowded Markets

Learn how to position SaaS products in crowded markets using the 4C Framework. Practical guide with step-by-step process and real examples.