Use Case

Develop a Go-To-Market Strategy Using Frameworks

Launch into markets that want what you're selling. These framework guides help you develop go-to-market strategies that find the right customers and get them to buy.

GO-TO-MARKET STRATEGYGet Who To By

A Clear Product Launch Strategy using the Get Who To By Framework

Learn how to a clear product launch strategy using the get who to by framework using the Get Who To By. Practical guide with step-by-step process and real examples.

GO-TO-MARKET STRATEGYGet Who To By

Align Marketing and Sales Briefs using Get Who To By

Learn how to align marketing and sales briefs using the Get Who To By framework. Practical guide with step-by-step process and real examples.

GO-TO-MARKET STRATEGYGet Who To By

Align Product and Marketing Objectives in SaaS Briefs using Get Who To By

Learn how to align product and marketing objectives in SaaS briefs using the Get Who To By framework. Practical guide with step-by-step process and real examples.

A Clear Product Launch Strategy using the Get Who To By Framework

Align Marketing and Sales Briefs using Get Who To By

Align Product and Marketing Objectives in SaaS Briefs using Get Who To By

Align Teams Across Functions using the 4C Framework

Applying the 4C Framework to Enterprise Software Nobody Wants to Buy

Applying the 4C Framework to Media Brands Struggling for Attention

Bring Every Team Back to One Clear Direction using Get Who To By

Build a Clear Value Proposition with the 4C Framework

Build a Customer-First Product Launch using the 4C Framework

Build Actionable Briefs Faster with the Get Who To By Framework

Build Customer Relevance in Saturated Categories with 4C

Clarify Conversion Objectives in Fintech Launches using Get Who To By

Clarify Decision-Maker Focus in B2B Briefs using Get Who To By

Clarify Launch Objectives for DTC Products using Get Who To By

Clarify the Ask in a Go-To-Market Brief using Get Who To By

Create a Sales Enablement Brief using Get Who To By

Create Cleaner, Simpler Decks using the Get Who To By Framework

Define Learning Adoption Goals in EdTech Briefs using Get Who To By

Define Sales-Support Objectives in Enterprise Briefs using Get Who To By

Define the One Activation Goal in a SaaS Launch Brief using Get Who To By

Define the One Behavior a GTM Brief Must Drive using Get Who To By

Define the One Side That Matters First using Get Who To By

Define the One Thing Your Campaign Must Achieve using Get Who To By

Differentiate Beyond Price with the 4C Framework

Fix a Weak Go-To-Market Strategy with the 4C Framework

Fix GTM Briefs That Try to Do Everything using Get Who To By

Fix Long-Cycle B2B Campaign Briefs using Get Who To By

Fix Product–Marketing Misalignment with the 4C Framework

Fix Unfocused Strategy using the Get Who To By Framework

Fix Your Off-Target Messaging using the Get Who To By Framework

Fixing Marketplace Positioning Confusion with the 4C Framework

Gain Strategic Clarity Under Pressure with Get Who To By

How CMOs Use the 4C Framework to Refocus Brand Strategy

How Heads of Product Use the 4C Framework to Support Go-To-Market

How Product Marketers Use the 4C Framework to Clarify Value Propositions

How Startup Marketers Use the 4C Framework Under Budget Pressure

How Strategy Directors Use the 4C Framework to Challenge Weak Assumptions

Plan Behavior-Driven Marketing using the Get Who To By Framework

Rebuild Your Brand Positioning using the Get Who To By Framework

Rebuild Your Value Proposition using the 4C Framework

Reset Your Brand Positioning Around Real Needs using the 4C Framework

Set a Single Campaign Objective using the Get Who To By Framework

Shift Your Thinking from Product to Person with the 4C Framework

Simplify Your Strategy for Stakeholders using Get Who To By

Solve Positioning Weaknesses using the 4C Framework

Strengthen Your Creative Work using the Get Who To By Framework

Strengthen Your Landing Page Strategy with the 4C Framework

Translate Product Features into Human Benefits with the 4C Framework

Tune Your Strategy to Customer Value using the 4C Framework

Turn a Messy Insight into a Focused Ask using Get Who To By

Turn Vague Marketing Goals into Concrete Actions using Get Who To By

Understand Real Buying Motivation using the 4C Framework

Understand Why Customers Hesitate to Buy with 4C

Using the 4C Framework as a Brand Strategist to Fix Positioning Gaps

Using the 4C Framework as a Founder Without a Marketing Team

Using the 4C Framework as a Freelance Strategist to Add Structure

Using the 4C Framework for B2B Services with Long Sales Cycles

Using the 4C Framework for Consultants Working Across Multiple Clients

Using the 4C Framework for Cross-Functional Leadership Teams

Using the 4C Framework for DTC Brands Scaling Past Early Adopters

Using the 4C Framework for EdTech Products Competing on Features

Using the 4C Framework for Sales Enablement Teams

Using the 4C Framework to Differentiate Retail Brands Beyond Price Wars

Using the 4C Framework to Position SaaS Products in Crowded Markets

Using the 4C Framework to Reposition Legacy Brands in Modern Categories

Why Customers Don't Care — Fixed with the 4C Framework