Watch all Cannes Winners 2026 cases and analysis
    Use Case

    Develop a Go-To-Market Strategy Using Frameworks

    Launch into markets that want what you're selling. These framework guides help you develop go-to-market strategies that find the right customers and get them to buy.

    GO-TO-MARKET STRATEGYGet Who To By

    Align Marketing and Sales Briefs using Get Who To By

    Learn how to align marketing and sales briefs using the Get Who To By framework. Practical guide with step-by-step process and real examples.

    GO-TO-MARKET STRATEGY4C Framework

    Applying the 4C Framework to Media Brands Struggling for Attention

    Learn how to apply the 4C Framework to media brands struggling for attention. Practical guide with step-by-step process and real examples.

    GO-TO-MARKET STRATEGYGet Who To By

    Bring Every Team Back to One Clear Direction using Get Who To By

    Learn how to bring every team back to one clear direction using get who to by using the Get Who To By. Practical guide with step-by-step process and real examples.

    GO-TO-MARKET STRATEGY4C Framework

    Build a Clear Value Proposition with the 4C Framework

    Learn how to build a clear value proposition using the 4C Framework. Practical guide with step-by-step process and real examples.

    GO-TO-MARKET STRATEGYGet Who To By

    Build Actionable Briefs Faster with the Get Who To By Framework

    Learn how to build actionable briefs faster with the get who to by framework using the Get Who To By. Practical guide with step-by-step process and real examples.

    GO-TO-MARKET STRATEGYGet Who To By

    Clarify Conversion Objectives in Fintech Launches using Get Who To By

    Learn how to clarify conversion objectives in fintech launches using the Get Who To By framework. Practical guide with step-by-step process and real examples.

    GO-TO-MARKET STRATEGYGet Who To By

    Clarify Decision-Maker Focus in B2B Briefs using Get Who To By

    Learn how to clarify decision-maker focus in B2B briefs using the Get Who To By framework. Practical guide with step-by-step process and real examples.

    GO-TO-MARKET STRATEGYGet Who To By

    Clarify Launch Objectives for DTC Products using Get Who To By

    Learn how to clarify launch objectives for DTC products using the Get Who To By framework. Practical guide with step-by-step process and real examples.

    GO-TO-MARKET STRATEGYGet Who To By

    Create Cleaner, Simpler Decks using the Get Who To By Framework

    Learn how to create cleaner, simpler decks using the get who to by framework using the Get Who To By. Practical guide with step-by-step process and real examples.

    GO-TO-MARKET STRATEGYGet Who To By

    Define the One Activation Goal in a SaaS Launch Brief using Get Who To By

    Learn how to define the one activation goal in a SaaS launch brief using the Get Who To By framework. Practical guide with step-by-step process and real examples.

    GO-TO-MARKET STRATEGYGet Who To By

    Define the One Behavior a GTM Brief Must Drive using Get Who To By

    Learn how to define the one behavior a GTM brief must drive using the Get Who To By framework. Practical guide with step-by-step process and real examples.

    GO-TO-MARKET STRATEGYGet Who To By

    Define the One Side That Matters First using Get Who To By

    Learn how to define the one side that matters first using the Get Who To By framework. Practical guide with step-by-step process and real examples.

    GO-TO-MARKET STRATEGY4C Framework

    Differentiate Beyond Price with the 4C Framework

    Learn how to differentiate beyond price using the 4C Framework. Practical guide with step-by-step process and real examples.

    GO-TO-MARKET STRATEGY4C Framework

    Fix a Weak Go-To-Market Strategy with the 4C Framework

    Learn how to fix a weak go-to-market strategy using the 4C Framework. Practical guide with step-by-step process and real examples.

    GO-TO-MARKET STRATEGYGet Who To By

    Fix GTM Briefs That Try to Do Everything using Get Who To By

    Learn how to fix GTM briefs that try to do everything using the Get Who To By framework. Practical guide with step-by-step process and real examples.

    GO-TO-MARKET STRATEGYGet Who To By

    Fix Long-Cycle B2B Campaign Briefs using Get Who To By

    Learn how to fix long-cycle B2B campaign briefs using the Get Who To By framework. Practical guide with step-by-step process and real examples.

    GO-TO-MARKET STRATEGY4C Framework

    Fix Product–Marketing Misalignment with the 4C Framework

    Learn how to fix product–marketing misalignment using the 4C Framework. Practical guide with step-by-step process and real examples.

    GO-TO-MARKET STRATEGYGet Who To By

    Fix Unfocused Strategy using the Get Who To By Framework

    Learn how to fix unfocused strategy using the get who to by framework using the Get Who To By. Practical guide with step-by-step process and real examples.

    GO-TO-MARKET STRATEGYGet Who To By

    Fix Your Off-Target Messaging using the Get Who To By Framework

    Learn how to fix your off-target messaging using the get who to by framework using the Get Who To By. Practical guide with step-by-step process and real examples.

    GO-TO-MARKET STRATEGYGet Who To By

    Gain Strategic Clarity Under Pressure with Get Who To By

    Learn how to gain strategic clarity under pressure with get who to by using the Get Who To By. Practical guide with step-by-step process and real examples.

    GO-TO-MARKET STRATEGY4C Framework

    How Heads of Product Use the 4C Framework to Support Go-To-Market

    Learn how heads of product use the 4C Framework to support go-to-market. Practical guide with step-by-step process and real examples.

    GO-TO-MARKET STRATEGY4C Framework

    How Product Marketers Use the 4C Framework to Clarify Value Propositions

    Learn how product marketers use the 4C Framework to clarify value propositions. Practical guide with step-by-step process and real examples.

    GO-TO-MARKET STRATEGY4C Framework

    How Startup Marketers Use the 4C Framework Under Budget Pressure

    Learn how startup marketers use the 4C Framework under budget pressure. Practical guide with step-by-step process and real examples.

    GO-TO-MARKET STRATEGY4C Framework

    How Strategy Directors Use the 4C Framework to Challenge Weak Assumptions

    Learn how strategy directors use the 4C Framework to challenge weak assumptions. Practical guide with step-by-step process and real examples.

    GO-TO-MARKET STRATEGYGet Who To By

    Plan Behavior-Driven Marketing using the Get Who To By Framework

    Learn how to plan behavior-driven marketing using the get who to by framework using the Get Who To By. Practical guide with step-by-step process and real examples.

    GO-TO-MARKET STRATEGYGet Who To By

    Rebuild Your Brand Positioning using the Get Who To By Framework

    Learn how to rebuild your brand positioning using the get who to by framework using the Get Who To By. Practical guide with step-by-step process and real examples.

    GO-TO-MARKET STRATEGY4C Framework

    Rebuild Your Value Proposition using the 4C Framework

    Learn how to rebuild your value proposition using the 4C Framework. Practical guide with step-by-step process and real examples.

    GO-TO-MARKET STRATEGYGet Who To By

    Set a Single Campaign Objective using the Get Who To By Framework

    Learn how to set a single campaign objective using the get who to by framework using the Get Who To By. Practical guide with step-by-step process and real examples.

    GO-TO-MARKET STRATEGYGet Who To By

    Simplify Your Strategy for Stakeholders using Get Who To By

    Learn how to simplify your strategy for stakeholders using get who to by using the Get Who To By. Practical guide with step-by-step process and real examples.

    GO-TO-MARKET STRATEGY4C Framework

    Solve Positioning Weaknesses using the 4C Framework

    Learn how to solve positioning weaknesses using the 4C Framework. Practical guide with step-by-step process and real examples.

    GO-TO-MARKET STRATEGYGet Who To By

    Strengthen Your Creative Work using the Get Who To By Framework

    Learn how to strengthen your creative work using the get who to by framework using the Get Who To By. Practical guide with step-by-step process and real examples.

    GO-TO-MARKET STRATEGY4C Framework

    Strengthen Your Landing Page Strategy with the 4C Framework

    Learn how to strengthen your landing page strategy using the 4C Framework. Practical guide with step-by-step process and real examples.

    GO-TO-MARKET STRATEGY4C Framework

    Translate Product Features into Human Benefits with the 4C Framework

    Learn how to translate product features into human benefits using the 4C Framework. Practical guide with step-by-step process and real examples.

    GO-TO-MARKET STRATEGY4C Framework

    Tune Your Strategy to Customer Value using the 4C Framework

    Learn how to tune your strategy to customer value using the 4C Framework. Practical guide with step-by-step process and real examples.

    GO-TO-MARKET STRATEGYGet Who To By

    Turn a Messy Insight into a Focused Ask using Get Who To By

    Learn how to turn a messy insight into a focused ask using get who to by using the Get Who To By. Practical guide with step-by-step process and real examples.

    GO-TO-MARKET STRATEGYGet Who To By

    Turn Vague Marketing Goals into Concrete Actions using Get Who To By

    Learn how to turn vague marketing goals into concrete actions using get who to by using the Get Who To By. Practical guide with step-by-step process and real examples.

    GO-TO-MARKET STRATEGY4C Framework

    Understand Real Buying Motivation using the 4C Framework

    Learn how to understand real buying motivation using the 4C Framework. Practical guide with step-by-step process and real examples.

    GO-TO-MARKET STRATEGY4C Framework

    Understand Why Customers Hesitate to Buy with 4C

    Learn why customers hesitate to buy and how to address it using the 4C Framework. Practical guide with step-by-step process and real examples.

    GO-TO-MARKET STRATEGY4C Framework

    Using the 4C Framework as a Brand Strategist to Fix Positioning Gaps

    Learn how to use the 4C Framework as a brand strategist to fix positioning gaps. Practical guide with step-by-step process and real examples.

    GO-TO-MARKET STRATEGY4C Framework

    Using the 4C Framework as a Founder Without a Marketing Team

    Learn how to use the 4C Framework as a founder without a marketing team. Practical guide with step-by-step process and real examples.

    GO-TO-MARKET STRATEGY4C Framework

    Using the 4C Framework for B2B Services with Long Sales Cycles

    Learn how to use the 4C Framework for B2B services with long sales cycles. Practical guide with step-by-step process and real examples.

    GO-TO-MARKET STRATEGY4C Framework

    Using the 4C Framework for EdTech Products Competing on Features

    Learn how to use the 4C Framework for EdTech products competing on features. Practical guide with step-by-step process and real examples.

    GO-TO-MARKET STRATEGY4C Framework

    Using the 4C Framework to Differentiate Retail Brands Beyond Price Wars

    Learn how to differentiate retail brands beyond price wars using the 4C Framework. Practical guide with step-by-step process and real examples.

    GO-TO-MARKET STRATEGY4C Framework

    Using the 4C Framework to Position SaaS Products in Crowded Markets

    Learn how to position SaaS products in crowded markets using the 4C Framework. Practical guide with step-by-step process and real examples.

    GO-TO-MARKET STRATEGY4C Framework

    Using the 4C Framework to Reposition Legacy Brands in Modern Categories

    Learn how to reposition legacy brands in modern categories using the 4C Framework. Practical guide with step-by-step process and real examples.

    GO-TO-MARKET STRATEGY4C Framework

    Why Customers Don't Care — Fixed with the 4C Framework

    Learn why customers don't care and how to fix it using the 4C Framework. Practical guide with step-by-step process and real examples.