Develop a Value Proposition Using Frameworks
Make your value proposition impossible to ignore. Use these framework guides to develop value propositions that are clear, compelling, and actually different.
Applying the 4C Framework to Enterprise Software Nobody Wants to Buy
Learn how to apply the 4C Framework to enterprise software nobody wants to buy. Practical guide with step-by-step process and real examples.
Applying the 4C Framework to Fintech Apps Fighting Trust Barriers
Learn how to apply the 4C Framework to fintech apps fighting trust barriers. Practical guide with step-by-step process and real examples.
Applying the 4C Framework to FMCG Brands Fighting Category Indifference
Learn how to apply the 4C Framework to FMCG brands fighting category indifference. Practical guide with step-by-step process and real examples.
Applying the 4C Framework to Healthcare Communication Without Fear Tactics
Learn how to apply the 4C Framework to healthcare communication without fear tactics. Practical guide with step-by-step process and real examples.
Applying the 4C Framework to Media Brands Struggling for Attention
Learn how to apply the 4C Framework to media brands struggling for attention. Practical guide with step-by-step process and real examples.
Applying the 4C Framework to NGO and Purpose-Driven Brands
Learn how to apply the 4C Framework to NGO and purpose-driven brands. Practical guide with step-by-step process and real examples.
Applying the 4C Framework to Subscription Products with High Churn
Learn how to apply the 4C Framework to subscription products with high churn. Practical guide with step-by-step process and real examples.
Build a Clear Value Proposition with the 4C Framework
Learn how to build a clear value proposition using the 4C Framework. Practical guide with step-by-step process and real examples.
Build a Customer-First Product Launch using the 4C Framework
Learn how to build a customer-first product launch using the 4C Framework. Practical guide with step-by-step process and real examples.
Build Customer Relevance in Saturated Categories with 4C
Learn how to build customer relevance in saturated categories using the 4C Framework. Practical guide with step-by-step process and real examples.
Build High-Conviction Creative Direction with Get Who To By
Learn how to build high-conviction creative direction with get who to by using the Get Who To By. Practical guide with step-by-step process and real examples.
Building E-commerce Relevance Beyond Discounts with the 4C Framework
Learn how to build e-commerce relevance beyond discounts using the 4C Framework. Practical guide with step-by-step process and real examples.
Create Customer-Centric Campaigns with the 4C Framework
Learn how to create customer-centric campaigns using the 4C Framework. Practical guide with step-by-step process and real examples.
Define the One Thing Your Campaign Must Achieve using Get Who To By
Learn how to define the one thing your campaign must achieve using get who to by using the Get Who To By. Practical guide with step-by-step process and real examples.
Diagnose Campaign Underperformance with the 4C Framework
Learn how to diagnose campaign underperformance using the 4C Framework. Practical guide with step-by-step process and real examples.
Differentiate Beyond Price with the 4C Framework
Learn how to differentiate beyond price using the 4C Framework. Practical guide with step-by-step process and real examples.
Fix a Weak Go-To-Market Strategy with the 4C Framework
Learn how to fix a weak go-to-market strategy using the 4C Framework. Practical guide with step-by-step process and real examples.
Fix Feature-Driven SaaS Briefs using Get Who To By
Learn how to fix feature-driven SaaS briefs using the Get Who To By framework. Practical guide with step-by-step process and real examples.
Fix Feature-Led EdTech Messaging at the Brief Level using Get Who To By
Learn how to fix feature-led EdTech messaging at the brief level using the Get Who To By framework. Practical guide with step-by-step process and real examples.
Fix Overcomplicated Messaging using the 4C Framework
Learn how to fix overcomplicated messaging using the 4C Framework. Practical guide with step-by-step process and real examples.
Fix Product–Marketing Misalignment with the 4C Framework
Learn how to fix product–marketing misalignment using the 4C Framework. Practical guide with step-by-step process and real examples.
Fix Your Off-Target Messaging using the Get Who To By Framework
Learn how to fix your off-target messaging using the get who to by framework using the Get Who To By. Practical guide with step-by-step process and real examples.
Fixing Automotive Messaging Overload with the 4C Framework
Learn how to fix automotive messaging overload using the 4C Framework. Practical guide with step-by-step process and real examples.
Fixing Marketplace Positioning Confusion with the 4C Framework
Learn how to fix marketplace positioning confusion using the 4C Framework. Practical guide with step-by-step process and real examples.
Fixing Telco Offers Nobody Understands with the 4C Framework
Learn how to fix telco offers nobody understands using the 4C Framework. Practical guide with step-by-step process and real examples.
Gain Strategic Clarity Under Pressure with Get Who To By
Learn how to gain strategic clarity under pressure with get who to by using the Get Who To By. Practical guide with step-by-step process and real examples.
How Brand Managers Use the 4C Framework to Maintain Relevance
Learn how brand managers use the 4C Framework to maintain relevance. Practical guide with step-by-step process and real examples.
How CMOs Use the 4C Framework to Refocus Brand Strategy
Learn how CMOs use the 4C Framework to refocus brand strategy. Practical guide with step-by-step process and real examples.
How Content Strategists Use the 4C Framework to Shape Messaging Systems
Learn how content strategists use the 4C Framework to shape messaging systems. Practical guide with step-by-step process and real examples.
How Heads of Product Use the 4C Framework to Support Go-To-Market
Learn how heads of product use the 4C Framework to support go-to-market. Practical guide with step-by-step process and real examples.
How Product Marketers Use the 4C Framework to Clarify Value Propositions
Learn how product marketers use the 4C Framework to clarify value propositions. Practical guide with step-by-step process and real examples.
How Startup Marketers Use the 4C Framework Under Budget Pressure
Learn how startup marketers use the 4C Framework under budget pressure. Practical guide with step-by-step process and real examples.
How Strategy Directors Use the 4C Framework to Challenge Weak Assumptions
Learn how strategy directors use the 4C Framework to challenge weak assumptions. Practical guide with step-by-step process and real examples.
Improve Conversion Without Changing the Product with 4C
Learn how to improve conversion without changing the product using the 4C Framework. Practical guide with step-by-step process and real examples.
Make Communication Truly Customer-Centric using the 4C Framework
Learn how to make communication truly customer-centric using the 4C Framework. Practical guide with step-by-step process and real examples.
Make Your Messaging Matter using the 4C Framework
Learn how to make your messaging matter using the 4C Framework. Practical guide with step-by-step process and real examples.
Plan More Effective Campaigns using the 4C Framework
Learn how to plan more effective campaigns using the 4C Framework. Practical guide with step-by-step process and real examples.
Rebuild Your Brand Positioning using the Get Who To By Framework
Learn how to rebuild your brand positioning using the get who to by framework using the Get Who To By. Practical guide with step-by-step process and real examples.
Rebuild Your Value Proposition using the 4C Framework
Learn how to rebuild your value proposition using the 4C Framework. Practical guide with step-by-step process and real examples.
Reset Your Brand Positioning Around Real Needs using the 4C Framework
Learn how to reset your brand positioning around real needs using the 4C Framework. Practical guide with step-by-step process and real examples.
Set the Right Goal for a Rebrand using Get Who To By
Learn how to set the right goal for a rebrand using get who to by using the Get Who To By. Practical guide with step-by-step process and real examples.
Shift Your Thinking from Product to Person with the 4C Framework
Learn how to shift your thinking from product to person using the 4C Framework. Practical guide with step-by-step process and real examples.
Solve Positioning Weaknesses using the 4C Framework
Learn how to solve positioning weaknesses using the 4C Framework. Practical guide with step-by-step process and real examples.
Strengthen Your Creative Work using the Get Who To By Framework
Learn how to strengthen your creative work using the get who to by framework using the Get Who To By. Practical guide with step-by-step process and real examples.
Strengthen Your Landing Page Strategy with the 4C Framework
Learn how to strengthen your landing page strategy using the 4C Framework. Practical guide with step-by-step process and real examples.
Translate Product Features into Human Benefits with the 4C Framework
Learn how to translate product features into human benefits using the 4C Framework. Practical guide with step-by-step process and real examples.
Tune Your Strategy to Customer Value using the 4C Framework
Learn how to tune your strategy to customer value using the 4C Framework. Practical guide with step-by-step process and real examples.
Turn a Messy Insight into a Focused Ask using Get Who To By
Learn how to turn a messy insight into a focused ask using get who to by using the Get Who To By. Practical guide with step-by-step process and real examples.
Turn Data Into Better Storytelling using the 4C Framework
Learn how to turn data into better storytelling using the 4C Framework. Practical guide with step-by-step process and real examples.
Understand Real Buying Motivation using the 4C Framework
Learn how to understand real buying motivation using the 4C Framework. Practical guide with step-by-step process and real examples.
Understand Why Customers Hesitate to Buy with 4C
Learn why customers hesitate to buy and how to address it using the 4C Framework. Practical guide with step-by-step process and real examples.
Using the 4C Framework as a Brand Strategist to Fix Positioning Gaps
Learn how to use the 4C Framework as a brand strategist to fix positioning gaps. Practical guide with step-by-step process and real examples.
Using the 4C Framework as a Founder Without a Marketing Team
Learn how to use the 4C Framework as a founder without a marketing team. Practical guide with step-by-step process and real examples.
Using the 4C Framework as a Freelance Strategist to Add Structure
Learn how to use the 4C Framework as a freelance strategist to add structure. Practical guide with step-by-step process and real examples.
Using the 4C Framework as a Performance Marketer to Improve Conversion
Learn how to use the 4C Framework as a performance marketer to improve conversion. Practical guide with step-by-step process and real examples.
Using the 4C Framework as a UX Strategist to Reduce Choice Friction
Learn how to use the 4C Framework as a UX strategist to reduce choice friction. Practical guide with step-by-step process and real examples.
Using the 4C Framework for Agency Pitch Strategy
Learn how to use the 4C Framework for agency pitch strategy. Practical guide with step-by-step process and real examples.
Using the 4C Framework for B2B Services with Long Sales Cycles
Learn how to use the 4C Framework for B2B services with long sales cycles. Practical guide with step-by-step process and real examples.
Using the 4C Framework for Consultants Working Across Multiple Clients
Learn how to use the 4C Framework for consultants working across multiple clients. Practical guide with step-by-step process and real examples.
Using the 4C Framework for Cross-Functional Leadership Teams
Learn how to use the 4C Framework for cross-functional leadership teams. Practical guide with step-by-step process and real examples.
Using the 4C Framework for DTC Brands Scaling Past Early Adopters
Learn how to use the 4C Framework for DTC brands scaling past early adopters. Practical guide with step-by-step process and real examples.
Using the 4C Framework for EdTech Products Competing on Features
Learn how to use the 4C Framework for EdTech products competing on features. Practical guide with step-by-step process and real examples.
Using the 4C Framework for Internal Brand Alignment Workshops
Learn how to use the 4C Framework for internal brand alignment workshops. Practical guide with step-by-step process and real examples.
Using the 4C Framework for Sales Enablement Teams
Learn how to use the 4C Framework for sales enablement teams. Practical guide with step-by-step process and real examples.
Using the 4C Framework for Travel Brands Selling the Same Destinations
Learn how to use the 4C Framework for travel brands selling the same destinations. Practical guide with step-by-step process and real examples.
Using the 4C Framework to Differentiate Retail Brands Beyond Price Wars
Learn how to differentiate retail brands beyond price wars using the 4C Framework. Practical guide with step-by-step process and real examples.
Using the 4C Framework to Market Financial Products People Don't Trust
Learn how to market financial products people don't trust using the 4C Framework. Practical guide with step-by-step process and real examples.
Using the 4C Framework to Position SaaS Products in Crowded Markets
Learn how to position SaaS products in crowded markets using the 4C Framework. Practical guide with step-by-step process and real examples.
Using the 4C Framework to Reposition Legacy Brands in Modern Categories
Learn how to reposition legacy brands in modern categories using the 4C Framework. Practical guide with step-by-step process and real examples.
Why Customers Don't Care — Fixed with the 4C Framework
Learn why customers don't care and how to fix it using the 4C Framework. Practical guide with step-by-step process and real examples.