Industry

    Marketing Framework Guides for Marketplace Brands

    Marketing framework guides tailored for marketplace. Learn how to apply proven frameworks to your industry's unique challenges, with strategies and examples that speak your language.

    TEAM ALIGNMENTGet Who To By

    Align Supply and Demand Objectives in Marketplace Briefs using Get Who To By

    Learn how to align supply and demand objectives in marketplace briefs using the Get Who To By framework. Practical guide with step-by-step process and real examples.

    BRAND POSITIONING4C Framework

    Building E-commerce Relevance Beyond Discounts with the 4C Framework

    Learn how to build e-commerce relevance beyond discounts using the 4C Framework. Practical guide with step-by-step process and real examples.

    CAMPAIGN STRATEGYGet Who To By

    Define the One Side That Matters First using Get Who To By

    Learn how to define the one side that matters first using the Get Who To By framework. Practical guide with step-by-step process and real examples.

    BRIEF DEVELOPMENTGet Who To By

    Fix Multi-Audience Marketplace Briefs using Get Who To By

    Learn how to fix multi-audience marketplace briefs using the Get Who To By framework. Practical guide with step-by-step process and real examples.

    BRAND POSITIONING4C Framework

    Fixing Marketplace Positioning Confusion with the 4C Framework

    Learn how to fix marketplace positioning confusion using the 4C Framework. Practical guide with step-by-step process and real examples.

    CONVERSION & PERFORMANCE4C Framework

    How Growth Leads Use the 4C Framework to Prioritize Experiments

    Learn how growth leads use the 4C Framework to prioritize experiments. Practical guide with step-by-step process and real examples.

    CONVERSION & PERFORMANCE4C Framework

    Improve Conversion Without Changing the Product with 4C

    Learn how to improve conversion without changing the product using the 4C Framework. Practical guide with step-by-step process and real examples.

    VALUE PROPOSITION4C Framework

    Rebuild Your Value Proposition using the 4C Framework

    Learn how to rebuild your value proposition using the 4C Framework. Practical guide with step-by-step process and real examples.

    CONVERSION & PERFORMANCE4C Framework

    Strengthen Your Landing Page Strategy with the 4C Framework

    Learn how to strengthen your landing page strategy using the 4C Framework. Practical guide with step-by-step process and real examples.

    CONVERSION & PERFORMANCE4C Framework

    Using the 4C Framework as a UX Strategist to Reduce Choice Friction

    Learn how to use the 4C Framework as a UX strategist to reduce choice friction. Practical guide with step-by-step process and real examples.

    BRAND POSITIONING4C Framework

    Using the 4C Framework for Travel Brands Selling the Same Destinations

    Learn how to use the 4C Framework for travel brands selling the same destinations. Practical guide with step-by-step process and real examples.

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