Marketing Framework Guides for CMOs
Framework guides built specifically for CMOs. Learn how to use proven marketing frameworks to solve the problems you face every day, with step-by-step processes and real-world examples that actually work.
Align Insights with Execution using the 4C Framework
Learn how to align insights with execution using the 4C Framework. Practical guide with step-by-step process and real examples.
Align Teams Across Functions using the 4C Framework
Learn how to align teams across functions using the 4C Framework. Practical guide with step-by-step process and real examples.
Applying the 4C Framework to Fintech Apps Fighting Trust Barriers
Learn how to apply the 4C Framework to fintech apps fighting trust barriers. Practical guide with step-by-step process and real examples.
Applying the 4C Framework to FMCG Brands Fighting Category Indifference
Learn how to apply the 4C Framework to FMCG brands fighting category indifference. Practical guide with step-by-step process and real examples.
Applying the 4C Framework to Media Brands Struggling for Attention
Learn how to apply the 4C Framework to media brands struggling for attention. Practical guide with step-by-step process and real examples.
Applying the 4C Framework to NGO and Purpose-Driven Brands
Learn how to apply the 4C Framework to NGO and purpose-driven brands. Practical guide with step-by-step process and real examples.
Applying the 4C Framework to Subscription Products with High Churn
Learn how to apply the 4C Framework to subscription products with high churn. Practical guide with step-by-step process and real examples.
Bring Every Team Back to One Clear Direction using Get Who To By
Learn how to bring every team back to one clear direction using get who to by using the Get Who To By. Practical guide with step-by-step process and real examples.
Bring Strategic Alignment to Your Team using Get Who To By
Learn how to bring strategic alignment to your team using get who to by using the Get Who To By. Practical guide with step-by-step process and real examples.
Build a Clear Value Proposition with the 4C Framework
Learn how to build a clear value proposition using the 4C Framework. Practical guide with step-by-step process and real examples.
Build Customer Relevance in Saturated Categories with 4C
Learn how to build customer relevance in saturated categories using the 4C Framework. Practical guide with step-by-step process and real examples.
Building E-commerce Relevance Beyond Discounts with the 4C Framework
Learn how to build e-commerce relevance beyond discounts using the 4C Framework. Practical guide with step-by-step process and real examples.
Create Clearer, More Persuasive Decks using the 4C Framework
Learn how to create clearer, more persuasive decks using the 4C Framework. Practical guide with step-by-step process and real examples.
Define the One Thing Your Campaign Must Achieve using Get Who To By
Learn how to define the one thing your campaign must achieve using get who to by using the Get Who To By. Practical guide with step-by-step process and real examples.
Diagnose Campaign Underperformance with the 4C Framework
Learn how to diagnose campaign underperformance using the 4C Framework. Practical guide with step-by-step process and real examples.
Differentiate Beyond Price with the 4C Framework
Learn how to differentiate beyond price using the 4C Framework. Practical guide with step-by-step process and real examples.
Fix a Weak Go-To-Market Strategy with the 4C Framework
Learn how to fix a weak go-to-market strategy using the 4C Framework. Practical guide with step-by-step process and real examples.
Fix Product–Marketing Misalignment with the 4C Framework
Learn how to fix product–marketing misalignment using the 4C Framework. Practical guide with step-by-step process and real examples.
Fix Rebrand Briefs That Try to Please Everyone using Get Who To By
Learn how to fix rebrand briefs that try to please everyone using the Get Who To By framework. Practical guide with step-by-step process and real examples.
Fix Unfocused Strategy using the Get Who To By Framework
Learn how to fix unfocused strategy using the get who to by framework using the Get Who To By. Practical guide with step-by-step process and real examples.
Fixing Marketplace Positioning Confusion with the 4C Framework
Learn how to fix marketplace positioning confusion using the 4C Framework. Practical guide with step-by-step process and real examples.
Gain Strategic Clarity Under Pressure with Get Who To By
Learn how to gain strategic clarity under pressure with get who to by using the Get Who To By. Practical guide with step-by-step process and real examples.
How Brand Managers Use the 4C Framework to Maintain Relevance
Learn how brand managers use the 4C Framework to maintain relevance. Practical guide with step-by-step process and real examples.
How CMOs Set Clear Strategic Direction with the 4 Points Strategy Framework
Learn how CMOs set clear strategic direction using the 4 Points Strategy Framework. Practical guide with step-by-step process and real examples.
How CMOs Use the 4C Framework to Refocus Brand Strategy
Learn how CMOs use the 4C Framework to refocus brand strategy. Practical guide with step-by-step process and real examples.
How Cross-Functional Leaders Align Strategy Using the 4 Points Strategy
Learn how cross-functional leaders align strategy using the 4 Points Strategy Framework. Practical guide with step-by-step process and real examples.
How Founders Create Strategic Focus Using the 4 Points Strategy
Learn how founders create strategic focus using the 4 Points Strategy Framework. Practical guide with step-by-step process and real examples.
How Growth Leads Prioritize Strategic Choices Using the 4 Points Strategy
Learn how growth leads prioritize strategic choices using the 4 Points Strategy Framework. Practical guide with step-by-step process and real examples.
How Growth Leads Use the 4C Framework to Prioritize Experiments
Learn how growth leads use the 4C Framework to prioritize experiments. Practical guide with step-by-step process and real examples.
How Marketing Managers Build Actionable Strategy with the 4 Points Strategy Framework
Learn how marketing managers build actionable strategy using the 4 Points Strategy Framework. Practical guide with step-by-step process and real examples.
How Marketing Managers Use the 4C Framework to Align Stakeholders
Learn how marketing managers use the 4C Framework to align stakeholders. Practical guide with step-by-step process and real examples.
How Strategy Directors Fix Unfocused Strategy with the 4 Points Strategy Framework
Learn how strategy directors fix unfocused strategy using the 4 Points Strategy Framework. Practical guide with step-by-step process and real examples.
How Strategy Directors Use the 4C Framework to Challenge Weak Assumptions
Learn how strategy directors use the 4C Framework to challenge weak assumptions. Practical guide with step-by-step process and real examples.
Plan Behavior-Driven Marketing using the Get Who To By Framework
Learn how to plan behavior-driven marketing using the get who to by framework using the Get Who To By. Practical guide with step-by-step process and real examples.
Rebuild Trust in Brand Communication with the 4C Framework
Learn how to rebuild trust in brand communication using the 4C Framework. Practical guide with step-by-step process and real examples.
Rebuild Your Brand Positioning using the Get Who To By Framework
Learn how to rebuild your brand positioning using the get who to by framework using the Get Who To By. Practical guide with step-by-step process and real examples.
Rebuild Your Value Proposition using the 4C Framework
Learn how to rebuild your value proposition using the 4C Framework. Practical guide with step-by-step process and real examples.
Reset Your Brand Positioning Around Real Needs using the 4C Framework
Learn how to reset your brand positioning around real needs using the 4C Framework. Practical guide with step-by-step process and real examples.
Set a Clear Repositioning Objective using Get Who To By
Learn how to set a clear repositioning objective using the Get Who To By framework. Practical guide with step-by-step process and real examples.
Set a Single Campaign Objective using the Get Who To By Framework
Learn how to set a single campaign objective using the get who to by framework using the Get Who To By. Practical guide with step-by-step process and real examples.
Set the Right Goal for a Rebrand using Get Who To By
Learn how to set the right goal for a rebrand using get who to by using the Get Who To By. Practical guide with step-by-step process and real examples.
Shift Your Thinking from Product to Person with the 4C Framework
Learn how to shift your thinking from product to person using the 4C Framework. Practical guide with step-by-step process and real examples.
Simplify Your Strategy for Stakeholders using Get Who To By
Learn how to simplify your strategy for stakeholders using get who to by using the Get Who To By. Practical guide with step-by-step process and real examples.
Solve Positioning Weaknesses using the 4C Framework
Learn how to solve positioning weaknesses using the 4C Framework. Practical guide with step-by-step process and real examples.
Strengthen Your Creative Work using the Get Who To By Framework
Learn how to strengthen your creative work using the get who to by framework using the Get Who To By. Practical guide with step-by-step process and real examples.
Tune Your Strategy to Customer Value using the 4C Framework
Learn how to tune your strategy to customer value using the 4C Framework. Practical guide with step-by-step process and real examples.
Turn Data Into Better Storytelling using the 4C Framework
Learn how to turn data into better storytelling using the 4C Framework. Practical guide with step-by-step process and real examples.
Turn Vague Marketing Goals into Concrete Actions using Get Who To By
Learn how to turn vague marketing goals into concrete actions using get who to by using the Get Who To By. Practical guide with step-by-step process and real examples.
Understand Real Buying Motivation using the 4C Framework
Learn how to understand real buying motivation using the 4C Framework. Practical guide with step-by-step process and real examples.
Using the 4C Framework as a Brand Strategist to Fix Positioning Gaps
Learn how to use the 4C Framework as a brand strategist to fix positioning gaps. Practical guide with step-by-step process and real examples.
Using the 4C Framework for B2B Services with Long Sales Cycles
Learn how to use the 4C Framework for B2B services with long sales cycles. Practical guide with step-by-step process and real examples.
Using the 4C Framework for Cross-Functional Leadership Teams
Learn how to use the 4C Framework for cross-functional leadership teams. Practical guide with step-by-step process and real examples.
Using the 4C Framework for DTC Brands Scaling Past Early Adopters
Learn how to use the 4C Framework for DTC brands scaling past early adopters. Practical guide with step-by-step process and real examples.
Using the 4C Framework for Internal Brand Alignment Workshops
Learn how to use the 4C Framework for internal brand alignment workshops. Practical guide with step-by-step process and real examples.
Using the 4C Framework to Differentiate Retail Brands Beyond Price Wars
Learn how to differentiate retail brands beyond price wars using the 4C Framework. Practical guide with step-by-step process and real examples.
Using the 4C Framework to Market Financial Products People Don't Trust
Learn how to market financial products people don't trust using the 4C Framework. Practical guide with step-by-step process and real examples.
Using the 4C Framework to Reposition Legacy Brands in Modern Categories
Learn how to reposition legacy brands in modern categories using the 4C Framework. Practical guide with step-by-step process and real examples.
Why Customers Don't Care — Fixed with the 4C Framework
Learn why customers don't care and how to fix it using the 4C Framework. Practical guide with step-by-step process and real examples.